Best Global Green Brands 2014

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Tesco Takes on Greens, Feminists and Youth Advocates

Posted by Dale Buss on February 22, 2012 11:14 AM

Tesco, the UK-based mega-retailer, is making headlines for actions that relate to its corporate citizenship stance.

For a start, the brand has decided to ditch its participation in an "eco-labeling" scheme which was aimed to calculate the carbon footprint of each product slapped with a "carbon-reduction" label provided by Carbon Trust. Despite disappointing eco-activists, Tesco said that it was too expensive and time-consuming to analyze each product's purported impact on carbon-dioxide emissions and was disappointed that other retailers hadn't followed its pioneering role in the program, which started in 2006 when the brand promised to start a "revolution in green consumption" and become carbon-neutral by 2050.

Not to be discouraged from do-gooding, Tesco has set up a not-for-profit organization to raise money for women's health charities in the UK that will be funded by sales of its new feminine-care line of products under its Halo private label. The "venture brand's" cheeky marketing campaign includes the tagline, "Halo protects women. No ifs. No butts." The campaign website includes a cheeky (pun intended) invitation to women to "show us your knickers." Feminists, start your (blog) engines!

It's also been in the news for its efforts to help get Britain's legions of unemployed youth working, with one online job posting leading to a firestorm in the British press.Continue reading...

Out Of Work PR Pro? Like Oceans? Oil? Oil In Oceans? BP Is Hiring!

Posted by Abe Sauer on January 20, 2011 11:30 PM

There may be a shortage of employment, but one lucky job seeker has the chance to assume a prestigious position in public relations for…. BP.  That's right, BP is hiring a Director, Media and Communications in Florida.

Essential qualifications: "Can align to disciplined messaging." No kidding.

So if you don't mind being despised by everyone you meet (but hey, healthcare!), the full job description is after the jump. Plus, a bit of advice before applying.Continue reading...

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