Posted by Mark J. Miller on December 10, 2013 12:11 PM
Coca-Cola rolled out a new soda this past summer in Argentina called Coca-Cola Life and the word on the street is that it is coming to America in 2014.
With about half the calories of regular Coke and sweetened with sugar and stevia in partnership with Cargill, Life “would be the first time the natural sweetener would be used in (Coke’s) flagship brand in the US,” according to DNAIndia.com. As of now, Coke uses stevia in America “in some non-carbonated drinks and in its Fanta brand.”
As Ad Age points out, both Coke and Pepsi have significant investment in the sugar-substitute market. Coke has been experimenting with stevia while Pepsi’s scientists “in collaboration with San Diego-based biotech firm Senomyx, is in the late stages of developing a ‘taste modifier’ that would essentially fool taste buds into thinking they are getting more sugar than delivered.” That modifier goes by the very catchy name of S617. Continue reading...
Posted by Dale Buss on December 6, 2013 03:47 PM
India's sweet tooth has been growing lately to the tune of 18 percent average increases in candy sales annually, so it's no wonder that global giants including Mondelez and Hershey are targeting the sub-continent. In fact, Hershey has chosen India as the first country outside North America to launch the Jolly Rancher brand.
The first Jolly Rancher product will be lollipops, coming in three flavors: green apple, watermelon and mango. Hershey claimed in a statement that the mango variety was developed specifically for consumers in India and that, overall, the new Jolly Rancher products have been tailored "to appeal, specifically, to local palates with bold, fruity flavors that are unlike any other candy available in the market."
More than that, the company said, "The lollipops offer a long-lasting fruit-like taste experience that is distinct from the typical lollipop currently available in India." Sounds a lot like the taste-intense positioning that Jolly Ranchers has used generally.Continue reading...
sip on this
Posted by Dale Buss on December 3, 2013 01:47 PM
If Coca-Cola and Cargill aren't on the horn already, they should be. Coke is staking the future of calorie-reduced soft drinks on stevia, and ingredient giant Cargill is staking its future in that segment on stevia-based ingredient systems.
Meanwhile, PepsiCo is approaching the future of calorie reduction in soda from a different direction. CEO Indra Nooyi recently pooh-poohed the long-term usefulness of stevia, so her company reportedly has steered toward an intriguing alternative: a new chemical called S617 that cuts the amount of sugar and high-fructose corn syrup required in beverages to obtain the same sweet taste.
One thing is for sure: Both soft-drink giants have to do something. US soda consumption last year declined by 1.2 percent, which brought the category back down to 1996 levels, according to Beverage Digest. And even diet-soda consumption has begun to hit the skids as American consumers appear increasingly concerned about artifical sweeteners and are turning away from soft drinks to alternative beverages as a whole.Continue reading...
chew on this
Posted by Dale Buss on November 6, 2013 02:49 PM
Cargill is succumbing to pressures for transparency in its beef-processing operations by deciding to label when its "finely textured beef"—ripped by critics as bottom-of-the-processing-barrel "pink slime"—is included in ground beef in new packaging due out early next year.
The agribusiness giant saw how last year's pink-slime controversy ravaged rival beef processor BPI, which had to shutter plants and lay off hundreds of employees. And Cargill said its move was a specific response to its own survey of more than 3,000 consumers over the last 18 months about ground beef and how it's made.
"We've listened to the public, as well as our [retailer] customers, and that is why today we are declaring our commitment to labeling Finely Textured Beef," John Keating, president of Cargill Beef, said in a statement.Continue reading...
Posted by Dale Buss on November 6, 2013 09:22 AM
Starbucks commits to recruiting 10,000 veterans and Army spouses while Walgreen offers military-only discount on Veterans Day.
Nokia swipes at Samsung with lower-priced phablet.
Cargill begins labeling its "finely textured" beef aka "pink slime."
Abercrombie & Fitch expects weak holiday sales.
Acer ousts CEO as another victim of iPad.
Apple adds suppliers to boost iPhone and iPad production as it claims fifth place in China mobile market.
Boeing plans to build 777x jet in Washington State.
Brides Magazine wants its new app to take on dress counterfeiters.
Burger King plans to bring back Big Mac copycat.
CNN turnaround runs into heavy viewer indifference.
Deadline.com severs ties with Nikke Finke.
Goodyear glides with US ski association.Continue reading...
Posted by Dale Buss on October 8, 2013 12:21 PM
Is this the end of soda? Cargill and its Truvia brand aren't waiting around to find out.
Capitalizing on the accelerating woes of diet soft drinks, Cargill is placing a big bet, in a new advertising campaign for Truvia, that the root of the problem for Diet Pepsi and Diet Coke is the fact that American consumers are increasingly disenchanted with artificial sugar substitutes. Truvia is naturally sourced stevia, the extract of a native-South American bush.
Stevia has begun to acquire significant traction in the non-sugar-sweetener business despite the famously expressed doubts by PepsiCo CEO Indra Nooyi that soda drinkers ever would really go for beverages based on stevia, which has a licorice-like aftertaste that product developers have to thwart.Continue reading...
Posted by Dale Buss on July 25, 2013 09:27 AM
Google makes another TV push with $35 Chromecast device, as it gifts free WiFi to 31 San Francisco parks.
Facebook turns in big quarter as mobile ads drive growth.
PepsiCo squashes idea of acquiring Mondelez as "too risky" as profit pops on snack results.
Beats by Dre redesigns signature headphones, adds chargeable battery.
BMW moves North America CMO to US regional post.
Boeing is tempered by concerns over defense-spending cuts.
CW leverages birth of royal baby George in marketing for Reign.
Campbell Soup eyes 200 new products.
Cargill becomes industry's first to deliver sustainable cocoa from Brazil.
Chrysler extends production lives of some key models.
Coach leans heavily on outlet stores.Continue reading...
sip on this
Posted by Dale Buss on July 1, 2013 06:53 PM
Coca-Cola is going further out on the stevia limb just weeks after the CEO of its arch-rival said that the extract of a South American bush "unfortunately does not work well with colas."
What does Coke know that PepsiCo CEO Indra Nooyi doesn't? She cast doubts on the long-term effectiveness of stevia as a sugar substitute in colas with her remark to analysts, even though Pepsi's use of stevia in the Australian version of its mid-calorie Next brand comprised the biggest commitment to stevia so far by either giant.
Coke's debut of stevia in a cola has been carefully planned and seems to have a few things going for it. First, it's via a new drink called Coca-Cola Life that will debut initially only in Argentina, an obesity-conscious, westernized market that also is familiar with stevia because of its long-time use in some form or another on the continent. The company said it will explore rollout of Life in other markets as well. Life will have about half the calories of regular Coke.Continue reading...