Posted by Dale Buss on March 18, 2013 03:32 PM
If Joe Fresh could rescue Ron Johnson, the Canadian apparel brand probably would, but opening Joe Fresh boutiques in nearly 700 of J.C. Penney's 1,100 U.S. department stores on Friday might be only the first step in a long line of right moves the Penney CEO must make in order to save the iconic retail brand from itself—and him.
In Canada, Joe Fresh, which is owned by supermarket brand Loblaw, appears mainly in Loblaw stores or in standalone stores next door. Yet Johnson was able to pluck it out of many possibilities as a fresh, edgy brand to occupy one of the first waves of "store-within-a-store" boutiques that are supposed to begin helping JCP escape the consequences of the CEO's strategy for tearing down the old brand in order to build a new one.Continue reading...
Posted by Dale Buss on May 3, 2012 08:55 AM
Abbott Laboratories looks to consumer for growth.
Amazon looks to produce its own TV programming.
BMW reports higher profits and more investments in future.
Best Buy sees departure of global CMO.
Caribou launches sparkling teas.
Chesapeake Energy goes on damage control after CEO apologizes for personal financial arrangements.
GM says profit strained by European losses.Continue reading...