New Grownup Burger Recalls Grownup Film Moment

The words burger, Heidi Klum and bourbon aren’t generally found in the same sentence, but that’s changed now that Carl’s Jr. will become the first fast-food chain to release a burger branded by a liquor. The Jim Beam Bourbon burger will start being sold Monday night and to celebrate the moment, the chain has turned out a sexy ad featuring supermodel/businesswoman Heidi Klum reprising one of American film’s sexiest characters, The Graduate’s Mrs. Robinson.

In it, Klum seduces the camera and her naïve young male costar while chowing down on a massive Jim Beam burger. (Don’t worry, teetotalers. Unlike the famed Mrs. Robinson, the burger is alcohol-free.)Continue reading...

"If we wanted to listen to the food police and sell nuts and berries and tofu burgers, we wouldn't make any money and we'd be out of business."

— Beth Mansfield, spokeswoman for CKE Restaurants Inc., which owns the Carl's Jr. and Hardee's chains

Mansfield was quoted in the Los Angeles Times, in an article ("'Eat less,' U.S. says as fast-food chains super-size their offerings") about the new USDA dietary guidelines vs. fast food restaurants' trend to supersized offerings.