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Right Beer, Right Now: SABMiller Drinks Up Foster’s in $10B Deal

Posted by Mark J. Miller on September 21, 2011 01:19 PM

British-based brewing company SABMiller has been avidly pursuing Foster's, including a bold move to snatch up Australian beer maker in August with a hostile takeover offer of $9.51 billion Australian ($9.68 billion US), but the Aussies didn’t go for it.

So the persistent SABMiller sweetened its proposal to A$9.9 billion, which was enough to finish things off and seal the deal for the Foster's board, according to Agence-France Presse.

Foster’s and its many beer brands can now be served up by company execs alongside SABMiller’s Grolsch, Pilsner Urquell, and Miller Genuine Draft.Continue reading...

Carlton Draught Slows the Excitement

Posted by Shirley Brady on August 23, 2010 11:43 AM

We've had the Slow Food movement. The Slow Bieber video. Now comes the above video for Australia's Carlton Draught beer, the latest entry by BBDO Melbourne for the brand's popular "Made From Beer" campaign. Enjoooooooy.

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