Posted by Shirley Brady on March 20, 2013 10:08 PM
You know her as the perky Canadian songbird behind last year's "Call Me Maybe." Now Carly Rae Jepsen, who almost made it to the finals of Canadian Idol in 2007, is teaming up with Coca-Cola and American Idol in a crowdsourcing contest that's also a bid to escape being a one-hit wonder.Continue reading...
Posted by Abe Sauer on September 14, 2012 12:21 PM
Just watching the video for Korean artist Psy's "Oppa Gangnam Style" is not going to cut it — you have to learn the dance and post your version online. That's helped the K-Pop video — with its catchy, pony-riding, wrist-crossing, hip-dangling dance — become a major global phenomenon.
The original video is now clocking in over 166 million views on YouTube, and has sparked hundreds, if not thousands, of Gangnam Style parodies and giving the cottage industry in Carly Rae Jepsen's "Call Me Maybe" spoofs a run for the money.
Now, marketers are starting to take notice. In what might be the first instance of product placement in a Gangnam parody, Thai airline Nok Air has popped up in local spoof "Kamnam Style."Continue reading...
Posted by Dale Buss on June 15, 2012 09:01 AM
Nokia plans to cut 10,000 more jobs, or one in three staff, and sheds CMO as it loses market share to Apple and Samsung and threatens mobile aspirations of Microsoft.
Disney spends $1.1 billion to spruce up its Disney California Adventure theme park, including a brand-new 12-acre Cars Land and Avengers plan.
Microsoft takes a page from Gmail in email revamp as Gmail gets a facelift, too.
AOL wins proxy fight over its content strategy.
Abercrombie & Fitch takes credit for Carly Rae Jepsen's Justin Bieber-fueled viral smash.
Apple expands "emoji" with LGBT consumers.Continue reading...
Posted by Shirley Brady on June 13, 2012 06:14 PM
Lance Armstrong denies new doping charges that could strip him of seven Tour de France titles.
Facebook prepares to launch real-time bidding for ads.
Skype starts interrupting video chats with advertising.
AIG is ready to use its own name again.
Barnes & Noble CEO reportedly settles shareholder lawsuit for $29 million.
Duran Duran announce first digital premiere on Facebook.
Elizabeth Arden acquires rights to Justin Bieber and Nicky Minaj fragrances.Continue reading...