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General Mills, Graze Bet They Can Reinvent Snacking Via Trendy Subscriptions

Posted by Dale Buss on January 3, 2014 11:05 AM

Back in the day, Americans could subscribe to monthly oranges, or books. Now there are digital subscription services ranging from dog treats to razor blades, including those that will curate selections for you, such as Birchbox for cosmetics to Shoedazzle for footwear.

So why not healthy snacks? In fact, two new digital-subscription services for better-for-you food fare have been launched, each by an industrial heavyweight: Nibblr, by General Mills, and Graze, by private-equity Carlyle Group—the former in the US, the latter initially in the UK.

"I've watched with interest the wider market in the US on subscription go absolutely bananas," Graze CEO Anthony Fletcher told Bloomberg Businessweek.  "This is a source of convenience. You don't have to worry about it."Continue reading...

chew on this

Balance Bar Hopes to Whet Appeties with 'Anti-Resolutions' Campaign

Posted by Dale Buss on December 23, 2013 10:42 AM

The traditional weight-loss business is struggling, which may have created a new opportunity for a non-traditional participant. Balance Bar has launched an "anti-resolutions pledge" campaign for would-be dieters that asks them to skip their annual strenuous and demanding January promises that so often end in failure.

Owned by NBTY since last year, the nutrition-bar brand—one of the creators and original major players in the segment—is touting The Balance Bar Pledge, which it calls "an anti-resolutions pledge that encourages people to skip the tradition of setting overly ambitious and sometimes-unachievable goals and instead make one small step each month that supports their health, wellness and overall happiness."

Of course one of those presumed steps is to buy and eat the 20 varieties of Balance Bar's nutrition energy bars. But the brand also offers advice from "lifestyle expert Laurel House, kown as TheQuickieChick," such as taking May to "surround yourself with motivating people" and "taking care of your body" in August.Continue reading...

brand news

In the News: Super Bowl, Starbucks, Netflix & more

Posted by Shirley Brady on September 6, 2011 08:55 AM

In the News

Amazon.com tests "more airy" website redesign, as delivery locker test with 7-Eleven looms.

Apple designer Jonathan Ive enters a new era, as iPhone 5 speculation mounts and brand announces first store in Hong Kong.

Baidu taps Dell for mobile push.

Bank of America shares decline (despite Warren Buffett's $5 billion injection) in tandem with global banks.

BMW tests 1,000 times brighter laser headlights.

Cantor Fitzgerald's post-9/11 recovery is in the spotlight this week.

Carlyle Group files for IPO.

Coca-Cola will invest $4 billion with Chinese bottling partners to spur China sales.Continue reading...

brand news

In the News: Sheen, Galliano, Toyota and more

Posted by Dale Buss on March 1, 2011 09:00 AM

In the News

ABC's Oscars TV ratings on Sunday dropped 10% from a year ago.

Berkshire Hathaway adds to possible successors to Warren Buffett.

Carlyle Group buys Japanese auto-parts firm. 

Charlie Sheen circus continues with part 2 of Today Show interview.

CNN is taking Piers Morgan on a roller-coaster ride. 

Dior loses as Natalie Portman severs ties with brand following anti-Semitic remarks by John Galliano.Continue reading...

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