future of advertising
Posted by Mark J. Miller on April 11, 2013 01:22 PM
When people buy shoes, they generally want to take a look at the actual product and put them on their actual feet, but Nike is trying something new that may have folks at least asking for the shoe before ever seeing the real deal.
Nike is using holographs in three different areas of Amsterdam to generate interest in its new Nike Free 5.0 running shoes. Welcome to the future of marketing. Who needs reality?Continue reading...
Posted by Michael Waltzer on November 21, 2012 03:36 PM
TV's and tablets aren't the only thing people are getting excited about when it comes to holiday shopping. Sports fans get ready — for special one-color Christmas Day NBA uniforms. The Christmas tree light-like apparel is being revealed in a TV commercial breaking tonight, and can be purchased now at NBAStore.com and other retailers. Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson promote the "Big Color" uniforms in the commercial, created by Goodby, Silverstein & Partners. Reminiscent of Kit Kat's basketball spot, it's all about the sounds of the basketballs, with the stars dribbling basketballs, eventually taking the sounds of holiday music. Take a closer look at the Christmas Day uniforms below.Continue reading...
Posted by Michael Waltzer on November 30, 2011 05:30 PM
Skyscraper? Check. deadmau5? Check. Light Show? Check. Nokia Lumia 800 phone with Windows? Check and show time!
On Monday Nov. 28th, Nokia illuminated the Lumia brand by teaming up with deadmau5 (pronounced "dead mouse" for those wondering) for a free music and light show spectacular at London's Millbank Tower. The skyscraper's 800 windows were covered with vinyl as 16 projectors beamed 3D images onto it. Three dimensions not enough? deadmau5 created exclusive remixes for the performance which added another.
This isn't the first type of launch event of its kind, and by "its kind" we mean using large projectors for free shows at launch events— witness Jordan Brand's Carmelo Anthony M8 launch event in New York, where a holographic projection of Carmelo walked on water (the Hudson River, to be exact).
While projecting on a building is always an attention getter, the envelope has been pushed further still.Continue reading...
Posted by Michael Waltzer on November 29, 2011 05:59 PM
Remember the launch of Carmelo Anthony's M8 Jordan Brand shoe back in October? Well, Melo's at it again — this time with a Christmas themed shoe for the Nike-owned Jordan Brand. The occasion? All NBA games will start on Christmas Day as a result of the just-resolved lockout, which saw Brand Jordan himself at odds with fans and players alike as Michael Jordan sided with his fellow team owners in the labor dispute.
Posted by Michael Waltzer on October 26, 2011 06:01 PM
You may not be able to walk on water, but Carmelo Anthony can.
Last Thursday (Oct. 20) marked the date of a spectacular launch event for his new M8 Jordan Brand sneaker. Inviting guests to NYC's Pier 54 to the Hudson River, an 85-foot 3D projector was used to project a truly one-of-a-kind light show on the water.
It began with a helicopter dropping someone dressed in white into the water — before a giant vision of the New York Knick was visible, running up and down the water dribbling a basketball. Nike's Jordan Brand marketers also used the entire front of a building for another projector which showed Carmelo running across it to shoot a basket.Continue reading...
Posted by Dale Buss on February 22, 2011 09:00 AM
Alibaba CEO resigns in the wake of fraud on his watch.
Blockbuster receives $290 million initial takeover bid.
Carmelo Anthony is joining the New York Knicks.
Chick-fil-A gains momentum.
Diageo gambles on acquisition in Turkey.
Dynegy sees top officers and directors depart over Icahn bid.Continue reading...