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Domain Game: Universities Snap Up Academia.XXX

Posted by Sheila Shayon on December 14, 2011 01:01 PM

Brands are waiting to see what happens with ICANN's gTLD program launch, with a second hearing (following last week's grilling) taking place today in Washington.

In the meantime, another domain game — the introduction of .xxx website addresses — is convincing trademark-holders and brand marketers to protect their name and reputation from purveyors of adult content who they fear could sabotage their good names. Nowhere is this more true than for academic brand managers.

The ICM Registry gave trademark holders a one-time chance to pay $200 per address as a blocking charge in a ‘sunrise sale,’ and among the first academic brands to step up was the University of Kansas, buying kansas.xxx, rockchalkjayhawk.xxx, jayhawks.xxx, and more recently, kustore.xxx, kugirls.xxx and jayhawk.xxx for about $3,000 according to the AP.

"It's truly a preventative blocking measure, blocking others from doing it," commented Paul Vander Tuig, the university's trademark licensing director, to USA Today.

As we noted earlier this month, the scandal-rocked Penn State snapped up some .xxx domains to avoid further embarrassment. Carnegie Mellon, Indiana, Purdue, Pittsburgh and The University of Missouri have followed suit, with the latter securing missouri.xxx, missouritigers.xxx and mizzou.xxx.Continue reading...

start your engines

Wal-Mart Provides More Instant Gratification Via Drive-Thrus

Posted by Sara Zucker on December 16, 2009 12:51 PM

Wal-Mart's latest attempt at reeling in last-minute costumers this holiday season includes a drive-thru.

Yes, a drive-thru. No, it does not serve french fries.

Facing fierce competition from Amazon, the retail giant now allows customers to pick up online orders by driving up to select store locations, eliminating the pesky task of waiting for items to be delivered.

"There was a time when the online and offline businesses were viewed as being different," said Walmart.com chief executive Raul Vazquez. "Now we are realizing that we actually have a physical advantage thanks to our thousands of stores, and we can use it to become No. 1 online."Continue reading...

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