Posted by Dale Buss on April 18, 2013 09:08 AM
Apple loses throne to Exxon as world's biggest company as its slowdown threatens a $30-billion global supplier web.
Twitter launches music app for iOs devices today.
Burberry sales rise as China growth recovers.
BlackBerry says Alicia Keyes delivers its PowerPoint presentations.
CNN deals with aftermath of erroneous reporting in Boston Marathon investigation.
Carnival plans to spend up to $700 million to upgrade fleet.
Chevrolet says its new Cruze diesel outdoes Volkswagen Jetta diesel in mileage.Continue reading...
Posted by Dale Buss on February 21, 2013 09:04 AM
Yahoo! teams up with Facebook for social site revamp as Marissa Mayer puts her stamp on the homepage.
GE sues Whirlpool over alleged price fixing in Europe.
New York Times puts Boston Globe on the block.
AB InBev updates Modela discussions with DOJ.
Alamo targets broader audience.
Apple files patent for slap version of rumored iWatch.
AT&T expands partnership with BMW.
Boeing plans to propose package of fixes for Dreamliner.
Burger King unveils new ads with a human element.Continue reading...
Posted by Shirley Brady on February 18, 2013 05:31 PM
Nike and Oakley drop paralympic athlete Oscar Pistorious following steroid allegations during girlfriend's murder investigation.
Costco CEO addresses Tiffany suit for alleged trademark infringement in all-company email (exclusive).
Starbucks expands India footprint to seven stores as company tests video chat drive-through ordering and expands Starbucks Evenings concept to Washington's Dulles airport.
Carnival cruiseship fire blamed on fuel line leak.
China vows to crack down on "malicious" trademark registrations.
Disney's Hong Kong Disneyland theme park finally turns a profit thanks to Toy Story attraction.
Amway quietly builds brands and racks up sales.
BP prepares to go to court over Gulf spill.Continue reading...
brands under fire
Posted by Sheila Shayon on February 15, 2013 04:06 PM
News of the Carnival Triumph’s ‘cruise from hell’ was nearly exhausted as the limping, stinking ship arrived by tug boat in Mobile, Alabama, thanks to wall-to-wall social media coverage and CNN’s helicopter suspended overhead.
All that remains now is a report card on how Carnival is handling the crisis, and what the impact will be on the industry. "You have 3,100 people on that ship telling their family and friends they're never going on a cruise again, you have tweets and photos coming out now, and you have a freakin' CNN helicopter overhead. You think that's not going to resonate?" commented travel expert Jason Clampet, co-founder of travel website Skift.com.
Stranded at sea for five days following a fire in the ship's engine room, Carnival launched a dedicated news page on its website, continually updated its Facebook page (with two million likes) and used two Twitter feeds (@CarnivalCruise and @CarnivalPR) with tweets such as: "We've taken more than 7,000 calls from family & friends & have been in regular contact with our guests' designated on-shore contacts."Continue reading...
Posted by Dale Buss on February 15, 2013 09:00 AM
BlackBerry shows new signs of life as co-founder sells stake.
Apple challenges iPhone trademark loss in Brazil.
Carnival tries to cruise away from brand disaster as passengers mull legal options.
ABC, NFL and Call of Duty get top marks for consumer engagement.
Airbus drops lithium-ion batteries from latest jet.
Applebee's expands test of Express Lunch service.
Best Western focuses on its people, not perks, in new campaign.Continue reading...
Posted by Mark J. Miller on February 14, 2013 02:12 PM
The Carnival Triumph cruise ship, being towed by three tugboats, will finally dock this afternoon and let the thousands onboard set their feet on dry land in Mobile, Alabama, after drifting about the Gulf of Mexico since an engine-room fire broke out Sunday, leaving the ship unable to move itself forward and without power for some bathrooms, elevators and kitchens.
This has led, of course, to thousands of passengers trying to figure out places to go to the bathroom and many just deciding on any old place, which has led to one smelly and bacteria-ridden boat—and a PR disaster. One woman calling in to NBC's “Today Show” compared it to the New Orleans Superdome during Hurricane Katrina, where six people died and thousands dealt with no power, sunlight or food for days. It's certainly not the way one would want to mark a vacation, or worse, a wedding.
While on the Triumph, people have been waiting in long lines for food such as hamburgers, but they’ve still got access to shuffleboard, not to mention yoga and Pilates instructors, blackjack and poker dealers and comedians and musicians. It certainly isn’t the cruise any of these folks signed on for, but it appears that everyone will survive the indignities of having to defecate into plastic bags and then place those bags into larger plastic bags.
In an interview with CNN, a mother of a passenger said her daughter told her that once disembarked, "everyone's going to have to have a little psychological help." That may also apply to the brand's reputation.Continue reading...
Posted by Dale Buss on February 12, 2013 08:44 AM
Amazon bolsters challenge to Netflix with CBS deal, nabs top spot on Harris annual brand reputation survey and mobile retail satisfaction survey.
Alitalia considers giving up independence to stay viable.
American Express tests Twitter purchases by hashtag.
Apple CEO Tim Cook gets VIP invite to President Obama's State of the Union Address; Apple to webcast Cook's conference remarks today.
Auntie Anne's Pretzels can't get Chinese to bite.
Barclay's plans to cut 3,700 jobs and change focus.
BNY Mellon releases research about insurance industry challenges.
Carnival sees engine fire disable cruise ship in Gulf of Mexico.
Coca-Cola profits rise on higher case volume.Continue reading...
Posted by Dale Buss on November 29, 2012 09:06 AM
Airbus and Boeing aim at each other in advertising spat.
CNN prospects weighed under Jeff Zucker.
Canadian Club launches "Join the Club" red-meat campaign.
Carnival apologizes to gay passengers after forbidding drag dress on cruise.
Chevrolet sees Volt ranked as best-loved car by Consumer Reports.
Costco to spend $3 billion on special dividend ahead of fiscal cliff.
Exxon faces short-term shortage of oil supplies.Continue reading...