2014 Brandcameo Product Placement Awards

china

Year of the Horse: Brands Go Hay-Crazy for Chinese Zodiac

Posted by Abe Sauer on January 10, 2014 11:42 AM

The Year of the Snake is on the way out, soon to be replaced by the Year of the Horse. And while brandchannel recently touched on a few new equine-branded products (like ST Dupont's limited “Horse Prestige” lighter), here is a much expanded look at the fashion, food, footwear and other goods that are looking to cash in on "马年," The Year of the Horse.

A sign associated with leadership, but not much wealth, global brands are rushing out of the gate to grab a piece of the celebrations, ranging from retail and packaged goods to food and alcohol. As can be expected, luxury brands rarely let an opportunity pass to produce something special for the lucratrive China market. For instance, DKNY has an equine collection and Armani Exchange is offering a Year of the Horse t-shirt. Of course, label-conscious Chinese consumers will have much more to indulge in as January—and the year—moves on.Continue reading...

fashion week

Live from the Runway at New York Fashion Week Today

Posted by Shirley Brady on September 12, 2011 10:34 AM

With four more days of Mercedes-Benz Fashion Week in New York, Maybelline touts its sponsorship of YouTube's live streaming coverage of the runway shows from Lincoln Center with roving reporter (and model/designer) Erin Wasson, who talks to designer Rebecca Taylor (and, oddly, Bravo "real housewife" Ramona Singer).

Today's  #NYFW spring/summer 2012 runway shows include Carolina Herrera, Donna Karan New York, Rebecca Minkoff, Betsey Johnson, and Perry Ellis. All except for DKNY are streaming on YouTube; DKNY's show will be streaming live on the brand's Facebook page at 2pm ET.

And in another interesting use of digital this fashion week, the Oscar de la Renta show will stream live on Tumblr tomorrow (9/13 at 6pm ET), with a user-generated stream of content tagged with #odlrlive already leading up to the livestream in a first for Tumblr — which is eager to stay in style with fashion brands and fashionistas via its real-time NYFW coverage, especially following a pre-Fashion Week pratfall on its own runway.

brand news

Brands to Watch: PepsiCo, BlackBerry, Zynga & more

Posted by Shirley Brady on June 16, 2011 06:00 PM

Brands to Watch

Anthony Weiner resigns in wake of sexting scandal following pressure from his fellow Democrats.

AOL's Advertising.com regroups.

Avon censured on Fair Trade claim.

BlackBerry sales are down, while RIM's PlayBook tablet shipped 500,000 units.

Burger King launches DirecTV promotion.

Carolina Herrera hired by movie producers as wedding dress designer for Twilight's Bella Swan.

Comcast unveils next generation Xfinity TV system at US Cable Show.Continue reading...

close of business

Around The Web: Fat Tuesday Edition

Posted by Sara Zucker on February 16, 2010 06:53 PM

New Orleans sees a surge in sales thanks to Mardi Gras celebrations. [CNN Money]

Carolina Herrera works with the economy and drops prices. [WSJ]

Vitaminwater's Vancouver campaign appropriates bus stops for the cold. [BrandFreak]

Fisher-Price plans to release a kindergarten-age touch-screen computer. [NY Times]

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