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NFL Yogurt Partner Dannon Explains Why It's Skipping the Super Bowl

Posted by Dale Buss on January 5, 2015 04:04 PM

Dannon Oikos Cam Newton commercial

Dannon has dumped John Stamos like a starting quarterback suddenly past his prime and has pressed a real starting quarterback—the Carolina Panthers' Cam Newton—into the starring role in its campaign for a new variety, Oikos Triple Zero. Yet despite being the official yogurt provider of the NFL, Dannon plans to sit out advertising in the 2015 Super Bowl after it ran ads during the last two Big Games that featured Stamos, the former star of Full House.

For the yogurt market leader, its bigger goal is to leverage its new official partnership during Super Bowl playoff games, using the involvement of one of the NFL's most intriguing players to get men to begin paying more attention to yogurt, where women still far outnumber male customers despite yogurt companies' recent major push behind the protein content of the stuff.

In the new ad campaign launching on January 12, Dannon has tasked Newton with encouraging viewers to look beyond traditional staples for protein. Oikos Triple Zero packs in 15 grams of protein along with zero added sugar, zero artificial sweeteners and zero fat.Continue reading...


Carolina Panthers Tweak Logo

Posted by Michael Waltzer on January 30, 2012 06:01 PM

Not only will the NFL's uniforms change partners from Reebok to Nike, it looks like the Panthers are taking advantage of this opportunity with the team's first logo change ever since entering the NFL in 1995.

The idea was to modernize the logo without "losing the dramatic essence of the mark," says Carolina Panthers President Danny Morrison. The logotype has also been changed (below) to integrate the logo into the type itself. Also watch their Logo Evolution video below.Continue reading...

brand news

In the News: Facebook IPO, Exxon Mobile, News Corp. & more

Posted by Shirley Brady on January 30, 2012 08:50 AM

In the News

Facebook appears ready to go public with $10 billion IPO in early February, despite ire at leak.

Exxon Mobil sells Japanese subsidiary for $4 billion in move to cut refining.

News Corp. reportedly woos Bloomberg exec as Twitter-happy Murdoch sees weekend arrests at The Sun tabloid.

ABB buys Thomas & Betts for $4 billion.

Angry Birds boss doesn't fear piracy.

Apple aims to sell 40 million iPhones in China next year.

Altria sees tobacco users embrace discount brands.

Bank of America shakes up investment banking division.

Barnes & Noble takes on Amazon with fifth Nook device.

Beyonce sees university class focus on her.Continue reading...

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