H&M Teases Fashion-Lovers With Guessing Game

Whether it’s a trashy beach read, the adventures of Nancy Drew, or the classic board game Clue, one thing is certain: we can never pass up a good mystery.

H&M, a pioneer in smart designer collaboration, is capitalizing on fashionistas' innate curiosity with a series of cryptic videos. On the eve of New York's fashion week, the  Swedish fashion giant has released a new viral video campaign for an upcoming designer collaboration.

The videos, featuring strategically taped interviews with anonymous designers, were posted by the global fashion retailer on its YouTube channel this week. These sexy, 23-second teasers show only a designer’s body with his or her face entirely hidden. See the rest, and some educated guesses, after the jump.Continue reading...