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branded content

Branded Content Watch: Chivas Regal's $1M Pitch and more

Posted by Abe Sauer on October 3, 2014 12:02 PM

The Pitch: Let Chiwetel Ejiofor show you how to "Win the Right Way" for Chivas Regal.

The Plot: The Academy Award-nominated actor of 12 Years of Slave is the face of the Pernod Ricard-owned brand's new campaign that "aims to inspire a new generation of social entrepreneurs to achieve success whilst making a positive impact on the lives of others—part of Chivas Regal's 'Live With Chivalry campaign." 

The Verdict: A stirring call to action and trailer for The Venture, Chivas' new $1M global fund to support "a new breed" of social entrepreneurs. Continue reading...

brand news

Brand News: NYT, Dixons Carphone, McDonald's and more

Posted by Shirley Brady on May 15, 2014 08:28 AM


Brands to Watch

The New York Times ousts its first female executive editor as Le Monde's female top editor resigns.

Dixons and Carphone Warehouse to merge in the UK as Dixons Carphone.

McDonald's, Burger King and other fast food brands brace for walkouts across U.S. and globally.

Univision and T-Mobile partner on co-branded Hispanic wireless service.

Walmart profit hit by severe winter weather as Asda unit restructures and warehouse workers win back pay.


Amazon wants to charge more for "access to its pipes."

Apple and Samsung compete for "atom-thick patents" as Apple's Beats deal may be announced next week.

Beefeater celebrates modern London with limited-edition packaging.

BMW and Toyota's Lexus reportedly partner on "supercar."Continue reading...

brand strategy

Carphone Warehouse-Dixons Merger in UK Could Mean Survival for Aging Brands

Posted by Barry Silverstein on February 27, 2014 05:44 PM

In what is surely a nod to the old adage that "bigger is better," a blockbuster deal in the UK may be in the works. Carphone Warehouse, the largest mobile phone retailer in Europe, and the now defunct Dixons, the second largest electronics retailer, confirmed they are in "preliminary discussions regarding a possible merger." If the merger happens, it will create a dominant retail giant with a potential footprint of some 3,000 stores_more than 1,200 in Britain alone—and as much as 12 billion pounds in annual sales.

While the deal is generally considered a merger of equals, Carphone Warehouse currently has more than twice the number of stores as Dixons, but Dixons sales are more than double that of Carphone Warehouse. It is likely that the new consolidated company would be rebranded. "Carphone Warehouse's name has long been anachronistic because it doesn't sell carphones and it doesn't operate warehouses," Nick Bubb, a retail analyst, told The Guardian. "In the same way, it is increasingly odd that Dixons mainly trades as Currys and PC World."Continue reading...

brand news

In the News: ESPN, Honda, Chrysler and more

Posted by Dale Buss on April 30, 2013 09:15 AM

In the News

ESPN apologizes for comments by commentator after NBA player announces he's gay.

Honda recalls almost 46,000 Fits in North America.

Chrysler sees profit tumble on poorly executed product launches.

Alibaba and Sina form alliance of China online businesses.

Apple files for new technology that tells whether to text or call friends.

Asos prepares marketing drive to grow global brand.

BP reviews safety after oil leak in North Sea.

Best Buy sells Europe unit back to Carphone Warehouse.

BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...

chew on this

Five Guys is Expanding to the UK

Posted by Mark J. Miller on November 26, 2012 12:21 PM

In-N-Out Burger caused a "frenzy" last month when it popped up with a stealth five-hour pop-up in London. Now Five Guys, the US burger chain so-named in honor of the male half of the founding couple and their four sons, is about to make its first foray out of North America and into the UK, and it's planning to stick around a little longer.

The word from UK's Marketing magazine is that Five Guys, which has a thousand locations in the U.S. and Canada, is expanding to the UK thanks to a deal that Five Guys has made with Sir Charles Dunstone, the founder of Carphone Warehouse.

The plan is for Dunstone to open a few Five Guys in the UK next year with the first of them being a flagship store in London. And no, Barack Obama's beloved Five Guys won't rebrand as "Five Chaps" for its UK arrival, and we doubt they'll start calling their menu's mainstay "burgers and chips."Continue reading...

brand r.i.p.

Watch Best Buy UK's Employee Farewell Video

Posted by Shirley Brady on February 2, 2012 03:51 PM

Despite ambitious plans to expand in the UK, Best Buy has shuttered its stores there in response to Carphone Warehouse and other competitors. Best Buy's UK Managing Director Steve Jensen bid farewell to his now-former employees with a video send-off (above) that references its 2010 "We love what we do" launch campaign in the market. Read his letter below.Continue reading...

brand challenges

Best Buy Exits UK, Going Mobile

Posted by Mark J. Miller on November 7, 2011 04:01 PM

Best Buy has decided to pull a $1.3 billion wad out of its pocket and buy out British partner Carphone Warehouse Group Plc “from a profit share of their Best Buy Mobile venture in the United States and Canada, which has been benefiting from soaring demand for smartphones like Apple's iPhone,” according to Reuters.

With the move, it is shutting down its 11 pilot "big box" Best Buy stores in the U.K. to refocus its European strategy on 2,500 profitable small box stores, according to a press release.

As a result, some 1,100 "blue shirts" or employees are facing the dole, according to the Guardian — the same Brits who spent nine weeks training at Best Buy's UK academy and who were the focus of the company's "We Love What We Do" advertising campaign (starring a happy chap called Jack) in the market.Continue reading...

brand news

In the News: Best Buy, British Airways, B&N Nook and more

Posted by Dale Buss on November 7, 2011 08:45 AM

In the News

Best Buy stores to close in the U.K. as Carphone Warehouse sells its stake for $1.3 billion. In the U.S., BB will join post-Thanksgiving "Black Midnight" frenzy.

IAG, owner of British Airways & Iberiapursues Portugal's TAP airline after agreeing to buy bmi (British Midland International) from Lufthansa.

Barnes & Noble expects to prod Amazon's Kindle with new Nook Color.

All Nippon Airways probes glitch in Dreamliner landing as Airbus tries to exploit longer-than-expected training time for the new Boeing plane.

Apple hit by piracy claim by leading computer scientist as brand rewards top executives to try to retain them for the post-Jobs era and threatens Google with new Siri "personal-assistant" search technology.Continue reading...

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