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brand news

Brand News: Burberry, Kimpton, Sony and more

Posted by Dale Buss on December 16, 2014 09:16 AM


Burberry features two black models—Naomi Campbell and Jourdan Dunn—in a first for new campaign.

Google prepares e-commerce offensive to challenge Amazon.

IHG buys boutique hotel chain Kimpton.

Sony Pictures CEO vows hackers "will not take us down" as Tencent strikes China music-distribution deal with Sony Music.

Sydney comes together after attack at Lindt cafe shocks Australia and the world, while Taliban attack school in Pakistan and kill more than 100 students. Continue reading...

brand news

Brand News: Starbucks Goes Premium and more

Posted by Dale Buss on December 5, 2014 09:32 AM


Starbucks unveils high-end roastery concept and mobile ordering.

Cadillac whacks Detroit ad agency, projects half-million global sales by 2020.

Uber teams with Johnnie Walker on UK holiday safety campaign, and snags $41 billion valuation.

Coca-Cola pulls controversial ads for Fairlife milk and launches anniversary nail color line with OPI.

Gap CMO Seth Farbman is stepping down for an advisory role.Continue reading...

brand collaborators

The Polished Home: OPI, Ace Hardware Bring the Nail Salon to the Living Room

Posted by Katie Conneally on July 10, 2014 06:17 PM

It used to be that you could spot bold nail polish colors, elaborate nail art and sparkling gel manicures on hands left and right. But after several years of unparalleled growth, the nail polish market has slowed down, with retailers like Coty (which owns OPI) noting a four percent drop in sales at the end of 2013. 

So this year, it’s no surprise that nail polish brands are turning to new, innovative partnerships to reposition nail polish as not just a beauty product, but a key part of consumers' aesthetic lifestyle, in an attempt to drive sales and attract new customers. 

OPI is leading the way through a collaboration with Clark+Kensington, a line of house paints from Ace Hardware. Together, they’ve developed three new color palettes of house paint that match some of OPI’s most illustrious colors. Each palette contains 6 shades and is designed to reflect consumers’ personalities with names like "The Artist," "The Wild Heart" and "The Romantic."Continue reading...

that's entertainment

The Hills Are Alive with Anxiety as 'Sound of Music' Fronts New NBC Strategy

Posted by Dale Buss on December 3, 2013 11:17 AM

Will Carrie Underwood be able to hit the high notes like Julie Andrews? Will she botch a line? Will one of the Von Trapp children forget what follows "do"? And how in the heck can you simulate the Austrian Alps in a live production?

NBC is hoping that viewers by the millions will tune in on Thursday for the answers to those questions and more as the network stages one of the most interesting—and gutsiest—holiday TV specials in some time: a live new interpretation of The Sound of Music starring the Nashville songbird who first won fame on American Idol.

Underwood has done a bit of acting and has live-hosted the Country Music Association awards show with Brad Paisley for a few years—and she's sure done a lot of singing. But NBC is making a huge bet on Underwood's ability to stretch herself professionally in a completely new way. Already there are haters nixing her for even daring to reprise Andrews' role in the movie version of the Broadway musical, but Underwood also has defenders including other cast members.Continue reading...

sporting brands

NFL Kicks Off Effort to Show Its Marketing Juggernaut is No Fantasy

Posted by Dale Buss on September 3, 2013 07:12 PM

The week is already building to a crescendo, that moment awaited by National Football League fans for seven months now, since the closing moments of the last Super Bowl. That's right—the moment when fantasy-football players need to lock in their rosters for the first week of action.

Well, alright: Fantasy leagues haven't become quite as big as the game itself, which will renew play for the 2013-2014 season with a Thursday evening kickoff between the visiting Super Bowl Champion Baltimore Ravens and the host Denver Broncos. But the continued rise of fantasy play is one of the most interesting marketing elements of the upcoming season, along with the primacy of Sunday Night Football, the need for creative renewal by brands using NFL games as an advertising vehicle—and concern about the issue of head injuries.

So many Americans now are enrolled in NFL fantasy leagues that a growing number of marketers are turning to them as a sort of poor man's NFL-marketing platform. Lenovo, for example, has created a fictional fantasy-team owner whose exploits bring him in contact with actual NFL stars, according to the New York Times.Continue reading...

brand news

In the News: Taco Bell, Coca-Cola, Adidas and more

Posted by Dale Buss on August 14, 2013 09:22 AM

In the News

Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.

Coca-Cola defends safety of artificial sweeteners in new ad.

Adidas gains on Nike in China by balancing performance with fashion.

AB InBev disputes MillerCoors claims about superiority of Coors Light cans.

AOL apologizes over public firing of Patch director.

Absolut launches artistic redesign of flavored-vodka range.

Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.

Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.

BMW uses humorous new campaign to boost diesel.

Chipotle faces shortage of "responsibly raised" meat.

Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...


He's No Missoni, But He is Benedetto: Target Engages Tony Bennett

Posted by Dale Buss on September 20, 2011 04:06 PM

With its latest collaboration, Target is going from Missoni to Tony. It's not exactly resurrecting the Rat Pack, but the retailer's new deal with Tony Bennett underscores one thing: Retro is cool.

The mass retailer has always been known for pace-setting deals with, for example, name product designers that have kept Target on the watch lists of style-conscious young women — and typically out of the same sentence with "Walmart." Target's hit (and sold out) collaboration with Missoni is the latest example of that.

While its exclusive promotion with the 85-year-old crooner isn't quite on the Missoni scale, this one also involves a collaboration with a venerable brand of Italian descent. In announcing that it will offer an exclusive version of Tony Bennett's new studio album, Duets II, beginning today, Target is laying down yet another marker of its cultural relevance.Continue reading...

that's entertainment

As Scotty McCreery Launches Career, Cue the Idol Speculation

Posted by Dale Buss on May 27, 2011 02:00 PM

Last year, after the departure of Simon Cowell as the acerbic judge and the face of the show, American Idol confronted a fateful moment: How would the FOX mega-property fight a long-term slide in ratings without its fascinating bad boy and its most compelling personality – especially one who was going to create a competing show that would debut on the same network this fall?

Idol producers succeeded handsomely, bringing in Jennifer Lopez and Steven Tyler as judges to join holdover Randy Jackson, and making the show’s narrative about really developing really good talent instead of allowing not-so-good singers into the final ranks and then savaging them when they performed down to their level.

Viewership for Wednesday night’s finale was 29 million people, up about 18% from last year’s according to Variety. Votes cast for the two finalists, winner Scotty McCreery and runner-up Lauren Alaina, totaled well more than 100 million, easily a record for the show (thanks largely to its addition of online voting to the old-fashioned phone medium). Inevitably, Idol questions about how long it can keep going, now arise.Continue reading...

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