brand news
Posted by Dale Buss on April 5, 2013 09:01 AM
HP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.
BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.
BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.
Al Jazeera America hires CNN's Ali Velshi as anchor.
Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.
Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.
Best Buy may have turned the tide on showrooming Amazon.Continue reading...
More about: Brand News, Al Jazeera, Amazon, AMC, Android, Apple, Arrested Development, Babies 'R' Us, Babybel, Best Buy, BlackBerry, BMW, Boeing, BP, Business Insider, California Lottery, Cartoon Network, CNN, Comcast, Disney, Domino's, Facebook, GM, Google, H&M, HP, Heineken, HMV, HTC, J&J, KFC, Laughing Cow, Macy's, Mad Men, Mazda, Mini Babybel, Nationwide, NBC, Netflix, Novo Nordisk, Pfizer, Samsung, T-Mobile, Taco Bell, TD, The Tonight Show, Timex, Toys 'R' Us, UConn, Universal Music, University of Connecticut, Versace, Walmart, Williams-Sonoma, Wrestlemania, WWE, YouTube, Yum! Brands, Zara, Jeff Bezos, Henry Blodget, Peter Chernin, Stephen Colbert, Heidi Klum, Jay Leno, Snooki, Nicole Polizzi, Jon Stewart, Ali Velshi
brand news
Posted by Dale Buss on July 19, 2012 09:01 AM

Apple reportedly ordered by judge to run "Samsung didn't copy the iPad" ads.
AT&T fires back at Verizon with shared-data plans.
Bank of America and Credit Suisse launch new cost cuts.
Capital One to pay $210 million in fines over deceptive credit practices.
Duke Energy pins CEO swap on handling of troubled Florida nuke plant.
Facebook to offer voter-registration platform in Washington state.
GM buyout plan poses deadline dilemma for retirees.
Hermes sales slowly rise.Continue reading...
More about: Brand News, Apple, AT&T, Bank of America, Capital One, Cartoon Network, Credit Suisse, The Dark Knight Rises, DirecTV, Disney Channel, Duke Energy, Facebook, GM, Hermes, Ikea, iPad, McAleese Transport, Nokia, P&G, Qualcomm, Samsung, Time Warner, Verizon, Viacom, Walmart, Yum! Brands, Zipcar, Jeremy Lin, Linsanity, Sofia Vergara
brand news
Posted by Shirley Brady on September 19, 2011 06:34 PM

Apple "iPhone 5 in October" rumors heat up and cases appear, while Samsung sues to pre-emptively block the device in Korea.
Netflix's Qwikster spin-off proves a turn-off to observers, subscribers and Wall Street.
Tyson Foods releases social campaign for Feeding America, and settles 12-year legal battle with employees with $32M settlement.
AT&T faces tough battle with seven states backing DoJ suit.
Facebook and Time Warner's CNN and Cartoon Network team up on anti-bullying pledge app.
Jarritos Mexican soda appeals to non-Hispanic young men with new campaign.
Kenshoo expands relationship with Omnicom's Annalect.
Lego enhances augmented reality packaging.Continue reading...
More about: Brand News, Ad Council, Amp, Annalect, Apple, AT&T, Bravo, Cartoon Network, CNN, Facebook, iPhone 5, Jarritos, Kenshoo, Lego, Lowe's, Mercedes Benz, Mountain Dew, NASCAR, Nextel, NII, Omnicom, Peeps, PepsiCo, Samsung, Telstra, Time Warner, Top Chef, Toyota, Tyson Foods, USAid, Wachovia, Wells Fargo, World Vision, Africa, Korea, Dale Earnhardt Jr., George Clooney, Robbie Williams, Product Placement
chew on this
Posted by Dale Buss on July 11, 2011 12:30 PM
On the day that the Obama administration had to ruefully acknowledge that the unemployment rate is rising again – to 9.2% in June – the US Association of National Advertisers tried a clever tactic that attempted to leverage renewed fears about joblessness to advance what probably ranks as the ANA’s No. 1 public-policy concern these days.
The ANA produced a study purporting to show that a cross-agency federal proposal to curtail marketing of certain products to kids could translate to the loss of at least 74,000 American jobs in the retailing, marketing and manufacturing of foods and beverages that the government believes contribute to childhood obesity.Continue reading...
More about: Food, CPG, Advertising, Obesity, Health, Kids Marketing, ANA, CDC, FDA, FTC, USDA, Michelle Obama, Let's Move, s General Mills, Kellogg, PepsiCo, Nickelodeon, MTV, Viacom, Cartoon Network, Warner Bros., Time Warner
Posted by Shirley Brady on January 12, 2011 11:30 AM
Conan O'Brien isn't just a Cartoon Network-worthy superhero character courtesy of TBS sibling Warner Bros. animation — he's soaring in late-night TV. Thanks to time-shifted viewing on DVRs, his late-night talk show was #1 in the fourth quarter of 2010 among viewers in the 18-49 age bracket and the coveted 18-34 viewer demo.
campaign tactics
Posted by Shirley Brady on June 2, 2010 03:30 PM
Taco Bell's animated Web series may seem better suited for Cartoon Network's Adult Swim offshoot, but it's a digital campaign (headquartered here). The brand, which faced tougher times earlier this year, also just rolled out a new cross-platform campaign in Canada — check it out after the jump.Continue reading...