Interbrand IQ: The Best Asian Brands Issue

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branded beauty

Decades After Falling Out, Catalina Brand Rejoins Miss America

Posted by Abe Sauer on August 24, 2012 01:39 PM

Live long enough, they say, and you will see history repeat itself. One swimwear brand is certainly happy to have lived long enough.

Catalina swimwear, the original sponsor of the Miss America pageant in the 1940s, is finally partnering with the contest again. For the January 12, 2013 competition, Catalina will be the official swimwear sponsor, with a Walmart tie-deal to follow. It is, as the press release states, a partnership that "celebrates the rich history of the two iconic brands."

It is, in fact, a great irony that Miss America would have Catalina back after all the brand did to dilute the importance of the iconic competition, after splitting with the pageant in the early 1950s. Continue reading...

brand news

In the News: Houghton Mifflin, Chipotle, Facebook and more

Posted by Dale Buss on May 21, 2012 09:01 AM

In the News

Houghton Mifflin Harcourt Publishing files for bankruptcy.

Chipotle faces federal probe.

Facebook deals with aftermath of less-than-stellar IPO showing, as NASDAQ admits some fault and site faces pressure to perform for advertisers. Facebook co-founder Mark Zuckerberg, meanwhile, surprises with post-IPO wedding to his longtime girlfriend.

Alibaba and Yahoo strike a $7 bullion stock deal.

AT&T sings praises of Facebook fans.

Apple and Samsung talk today about ending smartphone-patent war.

Barclays to sell $6.1 billion BlackRock stake.

BMW Guggenheim Lab prepares Berlin debut.

Carl's Jr. seeks $100-million IPO.Continue reading...

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