Interbrand IQ: The Best Asian Brands Issue

rss

digital moves

IKEA’s 2013 Catalog Adds Interactivity, Tears Down Walls

Posted by Sheila Shayon on July 19, 2012 01:01 PM

Every August, IKEA fans look forward to the thunk of the furniture store's new catalog in their mailbox or doorstep. Those days may be packing up — IKEA US has announced that its 2013 catalog being shipped to homes next month will be pre-released as a digital version on July 31, including relaunching its IKEA Catalog App for smartphone or tablet with a digital twist this year: augmented reality.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein