Interbrand IQ: The Best Asian Brands Issue

rss

celebrity brandmatch

Blige, Malandrino Collaborate On Charitable "T-luxe" Brand

Posted by Isobella Jade on February 9, 2010 12:10 PM

Belting out empowering words has always been Mary J. Blige’s forte, and this time her latest ballad is being co-branded with a line of T-shirts fashioned by her long time friend, Catherine Malandrino.

Together the powerhouses are launching their first T-shirt collection, which brings together Blige’s foundation called FFAWN (Foundation for the Achievement of Women Now), and features inspirational messages hand-painted across the tunics that, for example, proclaim, “I’m Power,” “I’m Free,” “I’m Love,” and “I’m Life.”Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein