Sorry, Angelina: Consumers Aren't Swayed by Celebrity Endorsements

Angelina Jolie was paid as much as $10 million as the new face of Louis Vuitton, above. LeBron James signed a $90 million deal with Nike when he was still in high school. Rapper 50 Cent negotiated a executive office with Vitamin Water and raked in tens of millions of dollars upon endorsing it. Catherine Zeta-Jones got paid $20 million to endorse T-Mobile (and that was before her contract extension and raise).

Everywhere you turn people who play doctors on TV and every other celebrity you can name are telling us what to buy and where to buy it.

However, a new study from Adweek/Harris Interactive shows that consumers don’t give a rip if a celebrity is telling them to buy a product or not.Continue reading...