campaigns

Mirren, Mirren: L'Oreal Celebrates Older Beauties in Helen Mirren Ad Campaign

Posted by Shirley Brady on February 9, 2015 12:27 PM

L'Oreal Helen Mirren TV commercial advert

Last month L'Oréal Paris named British 1960's mod(el) icon Twiggy, now 65, as a brand ambassador, joining its rank of knockout older brand ambassadors such as Julianne Moore. Add Dame Helen Mirren, who turns 70 in July, to the brand's list of timeless beauties.

The Academy Award-winning actress can be seen in a new TV commercial for L'Oréal's Age Perfect skin care range. The ad follows other brands (such as Céline's print campaign with writer Joan Didion) celebrating older female icons with brains and beauty.

Check out Mirren's ad—described by the brand as "our first advert starring Helen Mirren as the true embodiment of The Perfect Age"—below: Continue reading...

in the spotlight

Brands Tackle Parenthood—And Our Petty, Better Angels

Posted by Fell Gray on January 30, 2015 10:59 AM

Similac Sisterhood Motherhood Mother 'Hood viral video

Last year, we saw brands finally let go of the classic image of family—two parents, joyful children, possibly a dog—for more relevant and accurate depictions. In their move to show diverse forms of family, brands like Honey Maid, Nikon, Allstate and Chevrolet created compelling connections through its real meaning. (And don't get us started on the weepy finale of Parenthood on NBC.)

While some brands continue to celebrate what unites us as families, others are starting to take a playfully honest look at what happens when we forget the things that we have in common. 

Similac’s satirical video—clocking 5 million-plus views in the past week—gleefully skewers parents, taking a keen look at the judgments that divide us as we all strive to make good choices for our children. Using the now-familiar music video parody lens, "The Mother 'Hood" reminds us that some of the childish playground drama is on the grown-ups. Continue reading...

brand news

Brands to Watch: Hulu, Dunkin', Facebook for Business & more

Posted by Shirley Brady on July 26, 2011 06:30 PM

Brands to Watch

Amazon results beat Wall Street estimates as ad-supported Kindle tops e-reader sales.

American Apparel partners with eBay.

Comcast and NBC launch TV's "holy grail" — dynamic VOD advertising.

Dunkin' Brands prices IPO at $19/share for $2.4 billion valuation; but can it grow coffee biz?

Facebook launches new portal to help brands better target their marketing.

FOX narrows window on free streaming of network programming, with Dish Network first to sign on.

Google targets small business ad market, while interest in Hulu raises speculation.

Kraft begins global pitch for Trident.Continue reading...

luxury watch

LVMH Buying Spree Snags Bulgari, Boosts Luxury Brands

Posted by Barry Silverstein on March 8, 2011 11:30 AM

It's getting to the point where one might consider LVMH the European Union of brands.

The French conglomerate, which legitimately calls itself a "world leader in luxury goods," owns 60 upper echelon brands, many of which have the kind of global cachet most brands can only dream about. These brands accounted last year for more than 20 billion euros in sales and 3 billion euros in profit.

The LVMH stable includes Dom Perignon, Krug and Hennessy in wine and spirits; TAG Heuer and DeBeers in watches and jewelry; Celine, Givenchy and Louis Vuitton in fashion; Christian Dior, Emilio Pucci and Fendi in perfumes and cosmetics; and beauty products purveyor Sephora in specialty retailing.

Add the one billion-euro Italian luxury jewelry brand, Bulgari to the list, acquired this week by LVMH.Continue reading...

brand strategy

Phoebe Philo Sees Brand Changes For Celine

Posted by Sara Zucker on November 24, 2009 08:06 PM

Though Phoebe Philo's first collection for Celine only arrived in international stores last week, she has a ton of changes up her sleeve for the company. The former head designer of Chloé joined the house of Celine in September 2008. "By giving Philo Celine, we’re giving her a platform to express her vision," said Pierre-Yves Roussel, CEO of LVMH's fashion division, owner of Celine.

This past year, Celine closed more than a few stand-alone stores, but the brand plans on opening a new boutique concept early in the new year.

"There are certain stores that are not adapted to the way we see the brand today, the product today and the consumer who will aspire to it," Marco Gobbetti, chief executive officer of Celine told WWD. He also revealed that at least 10 locations will be brought in line with Philo's design vision over the coming year.Continue reading...

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