Brands to Watch: Desperate Housewives, NFL, Trump and more

Posted by Shirley Brady on April 11, 2011 06:15 PM

Brands to Watch

ABC's Desperate Housewives renew contracts with eight-figure salaries.

Amazon launches $25 cheaper ad-supported Kindle.

NFL players, owners ordered to start federal mediation.

Donald Trump goes on the warpath against New York media.

BP gives Florida $30 million for advertising.

Costco undercuts cheapest gas prices but stocks $1M diamond ring.

David Beckham says he will collaborate on a kids clothing line with pal Snoop Dogg.

Experian says 30% of searches came from Bing last month.Continue reading...

More about: Brand News, ABC, Amazon, Apple, Aquafresh, Bing, BP, Cell C, Costco, DDB, Desperate Housewives, Donald Trump, Dutch Boerse, Ericsson, Experian, Facebook, Global Crossing, Intel, iPad, J&J, Kindle, Level 3, Microsoft, NFL, NYSE EuroNext, Porsche, Rolling Stones, Timbuktu, U2, Vodacom, ZTE, David Beckham, Francis Ford Coppola, Mitt Romney, Snoop Dogg, NYSE, Japan, South Africa

rebranding

Vodacom Goes Red With a Splash

Posted by Shirley Brady on April 5, 2011 02:30 PM

Now that it's majority owned by the UK's Vodafone, the South African wireless brand Vodacom has rebranded, changing its official color from blue to red and adopting a new tagline ("Power to You"). But as it notes below, it's more than just a new paint job — and there are some interesting twists and turns to its new image.Continue reading...

More about: Vodacom, Vodafone, Rebranding, Design, Taglines, Advertising, Campaigns, Event Marketing, Twitter, Facebook, Social Marketing, Verbal Identity, Cell C, South Africa, Africa, UK