2014 Brandcameo Product Placement Awards

brand news

Brands to Watch: AIG, BlackBerry, Spotify & more

Posted by Chana Mayefsky on August 8, 2011 06:00 PM

Brands to Watch

As Dow closes down 634 points, the S&P downgrade of U.S. probed by Congress.

AIG sues Bank of America and its subsidiaries, Merrill Lynch and Countrywide.

BlackBerry cringes at association with U.K. riots, as violence continues to escalate.

Spotify reportedly has 1.4 million U.S. users, and now valued at $1.1 billion.

BMW leads global luxury auto brand sales through July, followed by Audi.

CenturyLink brand launches in former Qwest markets.Continue reading...

brand news

In the News: AT&T, Tepco, Disney and more

Posted by Dale Buss on March 21, 2011 09:00 AM

In the News

AT&T explained why it's shelling out $39 billion for T-Mobile to create America's biggest wireless carrier in a conference call this morning (WSJ.com has more) while Sprint is "left scrambling" and JPMorgan trumps Goldman Sachs with deal.

Japan food brands face consumer fears of contamination as Tepco nuclear plant situation continues. Sony and Nissan are also resuming operations, while YouTube promotes a video people-finder to aid search and rescue efforts. Swiss Re estimates Japan claims at $1.2 billion.

Berkshire Hathaway seeks more big acquisitions — but not technology

Boeing launches newest 747 on its maiden flight.

Diageo is reportedly weighing a $2 billion bid for Jose Cuervo.Continue reading...

brand news

Brands to Watch: McDonald's First Global Brand Officer + more

Posted by Shirley Brady on August 24, 2010 05:30 PM

* McDonald's promoted McDonald's UK president and CEO Steve Easterbrook to EVP, global chief brand officer, a new position that fills the hole in its senior management team created when former CMO Mary Dillon left in May to join U.S. Cellular. Jill McDonald, currently CMO for McDonald's in the UK and northern Europe, is being promoted to UK CEO.

* Dell put its first U.S. smartphone on sale today: the Aero, which costs $99 with a two-year AT&T contract and runs on Google's Android platform.

* Watch out, Netflix: Apple is rumored to be preparing a 99-cent TV show service.

* Facebook sues Teachbook, a social networking site for teachers, over use of -book in its name; deletes accounts purporting to be from North Korea; and bans marijuana-based advertising campaign.

* Microsoft is now handling all search requests for Yahoo in North America; the global rollout will take until 2012.Continue reading...

brand news

Headline Roundup: Earth Day Has Arrived

Posted by Sara Zucker on April 22, 2010 07:24 AM

Earth Day is a huge draw with brands looking for eco-friendly consumers.

PepsiCo launched an initiative to encourage recycling with nation-wide kiosks.

EBay's creator has designed a subscription online information service for Hawaii.

JC Penney looks to increase sales by focusing on brand collaborations.

CenturyLink is buying Qwest, creating the largest US landline phone company.

Sony's PlayStation will stream Major League Baseball games.

LG Electronics rolls out new campaign in run-up to the FIFA World Cup.Continue reading...

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