Posted by Catherine Straut on January 7, 2015 03:03 PM
Consumers and marketers have been playing with emoji for a while now, using the Japanese icons in ways that may surprise their creators.
Brands have been chomping at the bit to have their own to play with; Taco Bell even launched a Change.org petition last year to add the humble taco to the menu of food items.
Now brands can use their logos as emoji, as Walmart and others are already testing, thanks to Inmoji, the branded emoji developer that's making its debut at CES 2015.Continue reading...
Posted by Catherine Straut on November 25, 2014 04:27 PM
Old Navy is making a major push this holiday, including launching a new multichannel holiday ad campaign intended to drive customers to its stores on Black Friday—and lining up at its stores on Thanksgiving.
The mid-market apparel retailer is bucking the protests over businesses opening on Thanksgiving Day by opening its doors at 4 p.m. local time, which it's promoting with the return of its Overnight Millionaire sweepstakes.
To enter, shoppers must be one of the first 100 people in line at a store on Thanksgiving, which the Gap Inc.-owned brand is promoting with its departing brand ambassador, Amy Poehler.Continue reading...
Posted by Sheila Shayon on October 21, 2014 09:31 AM
Toys"R"Us is under fire for stocking a line of action figures based on the Emmy Award-winning TV series, Breaking Bad.
“After all, nothing quite says holiday shopping like a bendable, fully costumed figurine of Walter White—the murderous chemistry teacher turned crystal meth manufacturer—and Jesse Pinkman, his former student and current bag man,” TIME quipped.
“And you want accessories? We’ve got accessories—including a duffle bag stuffed with imaginary cash and a plastic bag of, yes, faux crystal meth for White.”
It all started with a Florida mom's Change.org petition, which gathered thousands of signatures.Continue reading...
brands under fire
Posted by Sheila Shayon on August 14, 2014 04:27 PM
It's been a rough year for SeaWorld, the ocean-themed amusement park/zoo known for its sea animal performaces, especially its orcas.
But the very star of the park's programming is also responsible for its decline, as activists and consumers become increasingly outspoken about animal rights following the release of the documentary "Blackfish," which told the story of Tilikum, a giant SeaWorld orca that killed a trainer in 2010, the most recent of 3 deadly incidents with the same whale.
Now, a year after the film aired on CNN to 21 million viewers, the effect is impossible to deny: SeaWorld's second-quarter revenue came in a $405 million, far below the expected $445 million, causing the brand's stock to plunge 33 percent and S&P to cut the company's credit rating.
“Until today’s report we were willing to . . . take SeaWorld’s word that there was no discernible impact,” Tim Nollen, of investment firm Macquarie, told The Guardian. “This report was notably worse than previous reports.”
Company executives acknowledged that the decline was in part because of negative media attention and proposed legislation in California that calls for a federal study on the impact of captivity on large marine animals.Continue reading...
brands under fire
Posted by Sheila Shayon on January 15, 2014 07:27 PM
Blackfish, shortlisted for an Academy Award Best Documentary nomination, chronicles the life of SeaWorld's largest killer whale, Tilikum, who killed his trainer, Dawn Brancheau, in February 2010, as well as two others in previous incidents.
The controversial film includes behind the scenes footage of SeaWorld's orca shows, including shocking footage of the species' cruel treatment in captivity and the pressures of the multi-billion dollar sea-park industry to exploit the animals.
SeaWorld called the film by Gabriela Cowperthwaite "shamefully dishonest, deliberately misleading, and scientifically inaccurate," as a surge of petitions and protests surfaced on social media.
But there's an unlikely brand caught in the crosshairs: Southwest Airlines.Continue reading...
Posted by Dale Buss on November 6, 2013 05:42 PM
Kraft's Macaroni & Cheese long ago was identified by critics as a paragon of junk food wrapped in the guise of a comfort food. Sure, it was the favorite, filling and inexpensive lunch of many Americans—but it was rife with fat, sodium and artificial dyes.
Well, now Kraft can feel a bit better about its iconic mac-and-cheese offerings for at least a couple of reasons, one of its own doing and the other an outside endorsement. And considering both of them, Kraft now is sitting closer to the edge of a new dynamic in the CPG business in which brands let "natural" products speak for themselves.
Turns out that Kraft Mac & Cheese, apple slices and Nestle bottled water, a combination offered by Arby's, was deemed the healthiest lunch for kids by researchers in an update of a Yale study of childhood obesity. There's some confusion, MarketingDaily said, about whether such a combination actually is offered at any Arby's. But in any event, Mac & Cheese came out looking pretty good. (The worst combination meal, meanwhile, was a McDouble with french fries and Hi-C Orange Lavaburst from McDonald's.)Continue reading...
Posted by Sheila Shayon on June 14, 2013 01:48 PM
An online petition signed by more than 20,000 people has forced Facebook to recant its position on censoring photos of those who have undergone mastectomies.
Now, Facebook will allow most post-mastectomy photos, as many are a means of raising awareness for those suffering from breast cancer and the treatments and procedures associated with it. However, "photos with fully exposed breasts, particularly if they’re unaffected by surgery, do violate Facebook’s Terms. These policies are based on the same standards which apply to television and print media, and that govern sites with a significant number of young people," the company said.Continue reading...
brands under fire
Posted by Sheila Shayon on May 28, 2013 06:50 PM
“Apparently it's funny to kick your girlfriend in the uterus if she won't make you a sandwich,” is one example of the content on Facebook being targeted by a joint campaign from Everyday Sexism, Women, Action & the Media (WAM!) and activist Soraya Chemaly to stop the promotion of "rape culture" on the social media site.
The campaign, which has garnered more than 57,000 tweets and over 4,900 emails, failed to get the response it wanted from Facebook, so instead, it has turned to pressuring brands whose ads appear alongside such content on the site. Supporters of the movement have been using the hashtag #FBrape to tweet at brands urging them to remove their ads from the site in protest. So far, those who have pulled ads from the site include Nationwide UK, eReader Utopia, Matt Miner Comics, House of Burlesque, Candypolis, Grow Your Own Theatre, Capturing Childhood, J Street, Nissan UK and WestHost.
“We thought about who it is they really care about,” Jaclyn Friedman, executive director of WAM told the International Business Times. "They clearly don’t care about their users, so we thought, ‘Well, maybe they care about their advertisers.’ We’re just trying to hold their toes to the fire until they pay attention."Continue reading...