Posted by Abe Sauer on May 13, 2014 02:39 PM
Every few years it seems, Godzilla pops up again to do what he's always done. No, not destroy metropolises. Pitch product.
While there is already speculation about whether or not this year's Godzilla reboot will flop badly enough to kill the movie franchise, one thing is for sure, Godzilla will always be back as the spokescreature for something. After all, the big guy has had a far more lurcrative career in advertising than in Hollywood.
Below, a look back at some of Godzilla's greatest hits, and a peek at the product placement in store for the new Godzilla movie.Continue reading...
brand vs. brand
Posted by Dale Buss on April 11, 2013 04:45 PM
Ladies, this is not your mother's weight-loss plan! Weight Watchers—which also lately has taken aim at men—and Slim-Fast are overhauling their approach to marketing in more significant ways than ever, as the dieting industry continues to grow but also has welcomed new forms of competition.
Slim-Fast's new approach is the more striking one, perhaps because the Unilever-owned brand has been dwindling steadily for years since it was synonymous with weight-loss products. Its new "Get What You Want" advertising campaign communicates the real reason women want to lose weight, and it has to do with sex appeal, not health and fitness.Continue reading...
Posted by Shirley Brady on March 28, 2012 06:01 PM
Adidas releases spot featuring David Beckham, Lionel Messi, Derrick Rose, and Katy Perry, whose single ("Part of Me") is the featured soundtrack.
Apple products can now be found in half of all U.S. households.
Charles Barkley cross-dresses in new Weight Watchers campaign.
Facebook stops secondary market trading ahead of May IPO.
Jeremy Lin meets with ESPN employee fired over racist headline.
JetBlue's unhinged pilot charged with a criminal complaint.
Netflix appears to follow through with Qwikster plan after all.
News Corp. said to plan sports network to rival ESPN.Continue reading...
Posted by Dale Buss on January 17, 2012 11:01 AM
Weight Watchers has been bucking the tide in the weight-loss business during the year since introducing a huge wrinkle in its long-used diet-evaluation system, called Points Plus. And now, the company wants to apply its new success formula to male dieters.
Even though January is the seasonal high tide for Weight Watchers, Jenny (Craig), Nutrisystem and other dieting brands, overall the weight-loss business has been getting leaner these days. Recessionary times and consumers taking a dollar-saving, individualized approach to weight loss have been largely to blame for a lagging industry performance that gained only 2 percent last year compared with a traditional 6-percent year-on-year improvement.
That's one big reason Nutrisystem has increased its focus on men.Continue reading...
Posted by Barry Silverstein on December 15, 2011 04:03 PM
Watch the big diet companies and you might think they're playing a game of who can snag the most high-profile celebrity spokesperson. The latest VIP dieters for hire: Charles Barkley, the NBA pro turned TV sportscaster, who tried Weight Watchers on his own and will now be featured in the company's "Lose Like a Man" campaign which starts the day after Christmas, according to the New York Times. Janet Jackson, meanwhile, was revealed today as the new face of Nutrisystem.Continue reading...
Posted by Dale Buss on December 14, 2011 09:02 AM
Anheuser-Busch InBev tries a tea-lemonade "light alcohol" drink for Michelob.
Ann Taylor woos younger women by featuring stylish students.
Avon replacing Andrea Jung as CEO.
Best Buy finds that deep discounts sacked profits.
Canadian Tire buys house in Toronto just for webisodes.
China plans to impose duties on U.S.-imported cars, ratcheting up trade tiff.
Chrysler picks up sales and financial momentum while parent Fiat treads cautiously.
CNN rehires Christiane Amanpour, who will continue to contribute to ABC News.Continue reading...
Posted by Abe Sauer on January 17, 2011 06:00 PM
Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?
A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...
sports in the spotlight
Posted by Dale Buss on January 10, 2011 04:15 PM
Tiger Woods may have closed 2010 as the most polarizing figure in golf (if not all sports). But Rush Limbaugh might open the new year by taking Tiger’s place.
Radio-talk king Limbaugh — beloved by conservatives, vilified by the Left, and a curiosity to just about everyone — will be laying bare his golf game beginning Tuesday night on the Golf Channel, as the latest celebrity to become part of The Haney Project.
The idea of the series is that Hank Haney, who teaches the pros to play, tries to take the golf game of some middling but well-intended amateur to a much higher plane.Continue reading...