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executive decision

Bill Gates Chides Microsoft for Missing Opportunity as Mobile Innovator

Posted by Shirley Brady on February 18, 2013 01:49 PM

Fresh from his Reddit "Ask Me Anything," Microsoft co-founder Bill Gates appeared on CBS This Morning. In his interview with Charlie Rose, Gates takes Microsoft to task for not being more innovative on mobile, calling the strategy taken "clearly a mistake."

Gates made comments during his chat about tech and philanthropy such as, "There's a lot of things like cellphones where we didn't get out in the lead early. We didn't miss cellphones, but the way that we went about it didn't allow us to get the leadership." Watch the interview below.Continue reading...

brand news

In the News: BP, Facebook, Disney & more

Posted by Dale Buss on November 11, 2011 08:42 AM

In the NewsBP claims victory in Russian case.

Boeing rides Dreamliner on confidence into Dubai Air Show.

Burger King deems new menu items a success.

CBS includes Charlie Rose and Gayle King in revised The Early Show roster.

Citigroup to sell EMI units for $4 billion.

Facebook retreats on privacy dispute with U.S. government.

GE foresees strong growth in emerging markets.

GM raises alarms in Europe with restructuring pledge as its Buick division bets on a lush interior in new Verano compact.

Kohl's adds $30 million to holiday marketing budget.Continue reading...

cause celeb

Ashton Kutcher Gets an A+ for Personal Branding

Posted by Sheila Shayon on May 25, 2011 12:00 PM

Ashton Kutcher personifies personal branding in the era of social media, with the entrepreneurial actor's fingers in every nook and cranny of pop culture, from TV actor and producer to Twitter maven, to cause-related marketing with his DNA Foundation with wife Demi Moore, to inspiring others to dream big.

Looking from analog to digital, the recent news of his replacing Charlie Sheen on Two and a Half Men, a deal worth about $20 million, may only last a season as the show is only confirmed for one more year at this point, but in that year, we can only imagine what Ashton will do in addition to entertaining us on CBS.

In a landmark deal for a Hollywood celebrity, he just launched a Twitter app with UberMedia to share his various passions (via his curated channels) and make social surfing easier for others to find their passions on the social site, where Kutcher tweets daily to more than 6.8 million followers.Continue reading...

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