celebrity brandcasting

Brands Make Big Plays for NFL Stardom with Long List of Endorsements

Posted by Mark J. Miller on September 8, 2014 11:22 AM

As the NFL season got underway this weekend, plenty of big brands have turned to big-name players to shill their products, betting big on the purchasing power of celebrity. 

Nationwide, for instance, debuted its new logo alongside pitchman Peyton Manning after the insurance brand struck a deal with the NFL a few months ago. But that's not the only product that Manning is helping move. He is also part of Papa John’s biggest social media campaign to date, according to Adweek. Papa John’s, which is also the official pizza sponsor of the NFL, features the older Manning, who also happens to be a Papa John's franchise owner, in ads side by side with company CEO John Schnatter distinguishing between a “Pizza Maker” and a “Play Maker.”

Peyton’s younger brother, Eli, the quarterback for the New York Giants, isn’t missing out on the start-of-season money train, either. He has a deal with Dunkin’ Donuts, which is giving fans who purchase an iced coffee with their Dunkin' Rewards card before Sept. 28 a chance to meet the younger Manning at a “Manning MasqueraDDe” party on October 21.Continue reading...

brand news

In the News: CVS, Nationwide, Home Depot and more

Posted by Dale Buss on September 3, 2014 09:09 AM


CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.

Nationwide unifies brand and debuts new logo in Peyton Manning campaign.

Home Depot investigates potential breach of customer data.

Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.

Burger King downplays tax-inversion motive for Tim Hortons deal.


Audi sees strong sales growth despite slowdown in Russia and emerging markets.

BuyPartisan app lets shoppers suss out politics behind brands and products.

Chrysler sees August sales rise 20 percent, led by Jeep.

Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.

Darden Restaurants shakes up its board with concessions to Starboard.

Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...

digital moves

Dior Teases New Look Website with a Trailer

Posted by Shirley Brady on October 11, 2011 12:43 PM

Back in the 1950's, Christian Dior made a splash with what came to be known as the "New Look." Today, Dior is all about the new look of its new media. While the production values aren't to the standard of the recent "Charlize Meets Marilyn, Grace and Marlene" short film for its J'Adore perfume, the luxury brand is making a big statement about how much it values digital branding these days by producing a trailer, above, teasing its soon-to-be-relaunched website at dior.com.

celebrity brandmatch

Dior Revives Hollywood Legends for Charlize Theron Perfume Spot

Posted by Shirley Brady on September 5, 2011 12:16 PM

Dior invites viewers to play spot-the-dead-celeb in its latest commercial. Directed by Jean-Jacques Annaud and filmed in the stunning Hall of Mirrors at Versailles, it broke Sunday night on French TV. (Versailles was the setting for Dior's 60th anniversary celebration in 2007, under ousted design head John Galliano.)

The new 90-second ode to Hollywood glamour for Dior J'Adore perfume features Charlize Theron — not to mention (spoiler alert!) digitally integrated footage of Marilyn Monroe, Marlene Dietrich and Grace Kelly. Check out Theron's earlier spots for the perfume below.Continue reading...

doing good

Charlize Theron Supports TOMS Shoes by Going Barefoot Today

Posted by Shirley Brady on April 5, 2011 10:00 AM

More than 100,000 people are expected to go barefoot today thanks to TOMS Shoes. The goal of One Day Without Shoes, as the brand tweeted, is "to raise awareness of the impact a pair of shoes can have on a kid's life."

As TOMS gets ready to kick off its own shoes, celebrities endorsing this year's event include Charlize Theron, a host of Canadian musicians, and brands including Google and AOL. Participants are tweeting using the official hashtag, and also checking in via Gowalla.

brands under fire

Dior Marches On With Runway Apology, Kate Moss and Charlize Theron

Posted by Shirley Brady on March 4, 2011 01:00 PM

The Christian Dior autumn/winter runway collection went ahead today with a rare show: an apology by Dior CEO Sidney Toledano.

Before an audience that was lighter than usual on the celebrity front, Toledano gave a statement about the ouster of designer John Galliano, noting: "It has been deeply painful to see the Dior name associated with the disgraceful statements attributed to its designer, however brilliant he may be."Continue reading...

Uniqlo Touts Fans' Uniqlooks

Posted by Sheila Shayon on March 1, 2011 03:00 PM

Uniqlo has used models such as Agyness Deyn and celebrities including (most recently) Charlize Theron and Orlando Bloom to promote its fashion-for-the-masses designs. 

Now it's promoting its apparel and the style chops of its fans with a unique community-building initiative.

The just launched Uniqlooks site invites fans of the Japanese brand to upload photos showing their individual spins on how they style Uniqlo clothes.

A global audience then determines each "Look of the Week" winner (the current title-holder is Florian Gravovil, a 22-year-old French musician/student) to be featured on Uniqlo’s website, Facebook page and on in-store signage.

The digital lookbook by and for brand fans marries the best of self-styled fashion with social media's thirst for image-sharing, pushing the edges of both.Continue reading...


American Airlines Stars In Clooney's New "Up In The Air"

Posted by Barry Silverstein on November 18, 2009 12:39 PM

American Airlines co-stars in Up In The Air, George Clooney's new film about a high-powered consultant hell-bent on accumulating ten million frequent flyer miles, adapted from the Walter Kirn novel.

American Airlines is no stranger to films – it was integrated into Home Alone, and, more recently, the Sex And The City movie. But its presence in Up In The Air is so overpowering that the LA Times review complained that Clooney "shares lots of screen time with American Airlines."Continue reading...

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