Posted by Dale Buss on May 6, 2013 01:33 PM
Chase offers a lot of financial products and services, and typically its marketing has focused on spotlighting one or the other. Now, in a new marketing campaign launching today, Chase is taking a more holistic approach by casting itself as a financial problem-solving brand for its customers across the many needs and challenges of life.
"So You Can" is the tag line for the campaign, which is a creative refresh that Chase will use for its existing ad-buy schedule. It's the first comprehensive effort launched by Claire Huang, a bank-industry veteran who recently became JP Morgan Chase's first CMO.
"It's really about giving customers options, telling the story around what we're delivering in a more integrated fashion," Huang told brandchannel. "We have many different products. This has a focus on everyday life, everyday moments. It's a holistic way to show how Chase is delivering for our customers because of what they need.Continue reading...
Posted by Sheila Shayon on December 13, 2012 12:11 PM
The two billion people who watched the 12-12-12 concert for Hurricane Sandy relief at New York’s Madison Square on Wednesday night may have tuned in (or streamed) for the chance to see music legends — Bruce Springsteen, The Rolling Stones, Paul McCartney, Billy Joel, Eric Clapton, the Who, Roger Waters, Chris Martin, Michael Stipe, Dave Grohl, Alicia Keys, Eddie Vedder — but the heart of the show was the stories of people whose lives were impacted by Sandy, and who were asking the world to care and help.
As the Los Angeles Times commented, “Critiquing the broadcast of the 12-12-12 Sandy benefit concert on Wednesday night is like assessing the food at a bake sale: Maybe the muffins are oversalted or the cookies are stale, but that's not the point. The point is charity and drawing attention to the cause.”
So kudos to Madison Square Garden (and New York Knicks) owner Cablevision, not to mention Clear Channel, Miramax's Harvey Weinstein, Chase, State Farm and other sponsors and volunteers for putting on a story-driven night of music and social compassion (the #121212concert hashtag is still lively on Twitter) to raise proceeds for the Robin Hood Relief Fund.
And in a similar (if less glitzy) vein, the American Red Cross has some stories it would like to share with you, too.Continue reading...
in the spotlight
Posted by Shirley Brady on October 29, 2012 10:06 AM
A snapshot of how Hurricane Sandy is impacting the U.S. today, as states shut down transit systems and schools, and many businesses are closed or letting employees work from home as the northeast is in lockdown mode:
Posted by Sheila Shayon on September 26, 2012 01:05 PM
As golf is a major passion point for Chase Sapphire’s upscale target and customer base, the brand is actively pursuing golf partnerships and increasing spend this year by more than 500% over last year, and teed up the Golf Digest and Golf Channel brands for a social marketing campaign on Facebook.
Golf Digest and Golf Channel have linked up with Chase Sapphire, Chase bank's premier travel and dining rewards credit card, on ‘Beyond the Tee,’ a multi-platform initiative centered around a Facebook app on the Chase Sapphire FB page, aimed at golf enthusiasts.
“Many of our cardholders are passionate about golf, so Chase Sapphire is committed to providing the compelling experiences and content we know our customers want,” stated Sean O’Reilly, general manager, Chase Card Services.Continue reading...
Posted by Dale Buss on September 26, 2012 09:06 AM
Coca-Cola announces Global Fund donation at Clinton Global Initiative meeting, teams up with Segway creator on clean water project and launches corporate blog.
GE's Jeff Immelt joins the few brave CEOs on Twitter.
IBM targets Amazon in the cloud.
AirAsia creates child-free quiet zones on flights.
Arby's sees gains under new owners.
Barnes & Noble plans to launch Nook video service.
Chase Bank tops customer-satisfaction study.Continue reading...
Posted by Dale Buss on July 10, 2012 08:57 AM
Neiman Marcus and Target join brands for unusual Christmas collaboration: 50 limited-edition American designer items, plus $1M donation to the CFDA.
Starbucks rolls out low-cal Refreshers drinks.
Marks & Spencer fires clothing head following worst sales in three years.
American Airlines and U.S. Airways keep dancing around a merger.
Apple removes green electronics certification from products.
Chase launches Chase Liquid reloadable card.
Coca-Cola takes stake in Mexican juice company Jugos del Valle.
Conde Nast confirms London location of namesake fashion college.
DirecTV could drop 26 Viacom channels in dispute.
Dodge places major ad push behind new Dart.Continue reading...
Posted by Shirley Brady on June 20, 2012 06:28 PM
Microsoft offered its first look at Windows Phone 8 today, and as ZDNet noted, there's good news and bad news. The good: The new operating system (codenamed Apollo) features include the ability for users to personalize their start screens with "live tiles"; NFC/Wallet support for in-app purchases, double the number of languages supported (to 50), over-the-air updates, better screen resolutions. Chase and PayPal apps are "on the way" to the Windows Phone Marketplace pushes past 100,000 apps. The bad: it's coming to new Windows Phone devices, although a partial update will be available to current users. Find out more in the official blog post, and take a closer look in Microsoft's videos below.Continue reading...
Posted by Dale Buss on May 9, 2012 08:59 AM
Apple wins legal round in U.S. over iPad trade name in China.
Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.
Chase pitches pre-paid debit cards.
Coca-Cola and PepsiCo carry calorie fight into New York subways.
Delta pulls ads from Comedy Central's The Daily Show.
Disney gets earnings boost from cable.
Dole considers breakup.
Domino's gluten-free crust challenged.
Facebook IPO bandwagon moves to Boston, ditches video.
Ford struggles with Thai suppliers after last fall's floods.Continue reading...