Absolut Takes a Walk on the Wild Side

Tea-drinking isn’t particularly associated with the wild life, but Absolut is looking to change that with its new Wild Tea vodka, which features flavors of oolong tea, elderflower, apples and citrus. For the launch of the new product — actually a revamp of its Absolut Boston city edition — Absolut is bumping up the wild factor with images of Yeah Yeah Yeahs frontwoman Karen O in an exotic garden setting (and featuring a live panther).

The photos for the Absolut Wild Tea campaign were taken by Warren Du Preez and Nick Thornton Jones, who have done work for Yves Saint Laurent, Issey Miyake, Nike and BMW. Take that, stereotype of knitting grannies and uptight Englishmen! It’s time for tea. Next on Absolut's radar: Absolut San Francisco, promising hints of Napa Valley "wine country" grape flavor.

Vodka on Toast, Anyone?

US broadcast TV networks' upfront presentations to advertisers kicked off today in New York. Fox and NBC (whose new series include Outsourced, above) announced their fall schedules while CBS, which presents Wednesday, confirmed some new additions to its lineup. Law & Order creator Dick Wolf, attending NBC's upfront, said he's looking for a new TV home for his now-cancelled flagship series. 

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Chrysler has paid back almost half of its $4 billion bailout loan from the US government.Continue reading...