Faux Bordeaux and Copycat Wine Spoil China's 'Homegrown' Brand Drive

It kind of just rolls off the tongue: "Faux Bordeaux." But the actual words rolling off the tongues of winemakers dealing with the spike in wine knock-offs coming out of China these days cannot be printed.

As the nation's taste for wine explodes, so do opportunities for marketing knock-offs. Aside from the occasional heath threats of poorly-made batches, the growth of the counterfeit wine business threatens to choke the growth of an entire industry. What's more, the phenomenon again illustrates why a current nationwide drive to strengthen "homegrown" Chinese brands could be a bust.Continue reading...