Posted by Dale Buss on November 3, 2014 09:31 AM
Virgin Galactic CEO Richard Branson vows that space dream is alive as pilot error blamed and investigation continues after fatal Arizona accident.
Diageo confirms brand swap, unloading Bushmills Irish whisky for Jose Cuervo's Don Julio tequila brand.
Discovery Channel celebrates as Nik Wallenda completes daring Chicago tightrope walk, blindfolded on live TV.
Kraft rejects majority of digital ad impressions as untrustworthy as ANA, AAAA and others form organization to combat online ad fraud.
Taylor Swift removes all of her albums from Spotify.Continue reading...
Posted by Abe Sauer on October 30, 2014 09:04 PM
You know the IKEA spoof of The Shining—now take a look at what some other brands are doing with their Halloween advertising this year, from C to V:Continue reading...
Posted by Mark J. Miller on October 29, 2014 02:28 PM
America’s interest in soccer continues to grow, as evidenced by the huge numbers of U.S. TV viewers for this year's FIFA World Cup. Add to that the rapidly growing Hispanic market and influence in America, and it appears that Cheetos may be making a very smart move with the creation of its own soccer team, Los Cheetahs, and tournament.
As part of a new campaign, Los Cheetahs are scheduled to play their "rivals," Los Jefes, in a series of games. The nationwide tour kicks off on Nov. 8 in Long Beach, CA, when Los Cheetahs will play their first game at a custom-built beachfront soccer stadium. After that, the teams will traverse the U.S. to showcase their fancy footwork—and the Cheetos brand, of course.
Los Cheetahs, a name inspired by the brand's Chester Cheetah character, won’t be giving the English Premier League or Major League Soccer any competition, however. This team is basically the Harlem Globetrotters of soccer with a slew of tricksters ready to juggle, trick shot, and get fans cheering throughout the game.Continue reading...
Posted by Dale Buss on October 23, 2013 09:17 AM
Mondelez invests $400 million in sustainability.
Facebook reverses stance on violent video.
Microsoft tests eyewear similar to Glass.
Amazon and eBay shake up shipping strategies.
American Honda settles class-action suit over oil-burning defect.
Apple targets Microsoft Office with free apps.
Caterpillar cuts 2013 forecast as mining orders drop.
Cheetos promises to TP any location in the world for new Halloween campaign.
Coach loses ground to luxury rivals.
Ford trims production of C-Max and Focus.Continue reading...
Posted by Dale Buss on October 16, 2013 05:39 PM
The size and speed of the decline in consumption of Pepsi and even Diet Pepsi in the US market has taken PepsiCo by surprise. Good thing the diversified global snack giant has been able to rely on sales of carbonated soft drinks and other beverages abroad and on improving performance by its Frito-Lay snack business.
Those were among the main takeaways from PepsiCo's earnings report and executive conference call with securities analysts on Wednesday, as CEO Indra Nooyi provided some color behind a mostly positive showing of a 2 percent rise in overall second-quarter revenue, a 35 percent gain in net income including some special factors, and $900 million in productivity gains.
PepsiCo posted strong growth in Asia, the Middle East and Africa across the board and in its Americas-wide snack business. "We have performed well because our portfolio of brands are extensive and strong, our products are on trend and relatedly diverse," Nooyi said on the call. "And we have a broad geographic footprint."Continue reading...
sip on this
Posted by Dale Buss on September 10, 2013 06:29 PM
Maybe it's the result of the unrelenting slide in conventional soft-drink sales. Or maybe the serendipitous byproduct of PepsiCo CEO Indra Nooyi's strategy for integrating snacking and refreshment experiences that used to be separate. But the company is coming up with more interesting sensory mashups these days.
For example, PepsiCo is seeking to patent a method of encapsulating scents within beverage packaging to entice US consumers with "favorable aromas" before they drink the beverage, according to BeverageDaily.com. The "aroma delivery system" would use one or more compounds encapsulated in gelatine capsules that are broken when a drink container is opened, the publication said.
"Consumers evaluate many products by the aroma emitted from the product or the container in which the product is made available," wrote the inventors in the patent, which was filed last year and published earlier this year. "Edible products, such as juices and coffee, are expected to have a fresh aroma that replicates or evokes memory of the epxected flavor of the product."Continue reading...
Posted by Dale Buss on August 16, 2013 09:23 AM
Disney readies for risky Disney Infinity debut this weekend.
Fox plans weekend debut of new sports channel.
L'Oreal makes $843 million takeover bid for China's Magic Holdings.
Acura teams with Thrillist for MDX experience.
Al Jazeera promises fewer than usual commercials.
Apple tightens App Store rules on kids' data.
Boeing traces trail of faulty fire extinguishers in 787s.
Cadillac lures Clint Eastwood to concept-car reveal.
Cosi changes operational approach as chain struggles.
Google ticks off marketers with Gmail overhaul as it blocks Microsoft's YouTube Windows app.
H&M may source clothing from Ethiopia.
IBM buys security firm to further plans of Israeli cybersecurity lab.
JetBlue partners with British Airways.Continue reading...
Posted by Sheila Shayon on February 5, 2013 07:06 PM
What does PepsiCo believe in even more than Beyonce? The answer might be crowdsourcing.
Sunday's Super Bowl halftime show served as the main kickoff to its huge investment in the globally popular entertainer with a concert that some felt usurped the game itself. But the walkup to her much-anticipated performance used a highly populist approach that underscored PepsiCo-Frito Lay's faith in the crowd as much as any pop star.
The bulk of the ad, produced by NYC-based Mekanism, featured a lightning-fast succession of Pepsi enthusiasts culled from more than 120,000 photos submitted to the brand via New York-based Olapic and Crowdtwist. Olapic collected and curated the pictures while CrowdTwist rewarded uploads through a point-based platform. Mekanism, as TIME puts it, took that material in a bid to manufacture "viral on demand" for the Pepsi brand.Continue reading...