2014 Brandcameo Product Placement Awards

brand news

In the News: Mondelez, Facebook, Microsoft and more

Posted by Dale Buss on October 23, 2013 09:17 AM

In the News

Mondelez invests $400 million in sustainability.

Facebook reverses stance on violent video. 

Microsoft tests eyewear similar to Glass.

Amazon and eBay shake up shipping strategies.

American Honda settles class-action suit over oil-burning defect.

Apple targets Microsoft Office with free apps.

Caterpillar cuts 2013 forecast as mining orders drop.

Cheetos promises to TP any location in the world for new Halloween campaign.

Coach loses ground to luxury rivals.

Ford trims production of C-Max and Focus.Continue reading...

brand roadmaps

Soda Decline Whacks PepsiCo, but Frito-Lay's Global Growth Provides Offset

Posted by Dale Buss on October 16, 2013 05:39 PM

The size and speed of the decline in consumption of Pepsi and even Diet Pepsi in the US market has taken PepsiCo by surprise. Good thing the diversified global snack giant has been able to rely on sales of carbonated soft drinks and other beverages abroad and on improving performance by its Frito-Lay snack business.

Those were among the main takeaways from PepsiCo's earnings report and executive conference call with securities analysts on Wednesday, as CEO Indra Nooyi provided some color behind a mostly positive showing of a 2 percent rise in overall second-quarter revenue, a 35 percent gain in net income including some special factors, and $900 million in productivity gains.

PepsiCo posted strong growth in Asia, the Middle East and Africa across the board and in its Americas-wide snack business. "We have performed well because our portfolio of brands are extensive and strong, our products are on trend and relatedly diverse," Nooyi said on the call. "And we have a broad geographic footprint."Continue reading...

sip on this

Beverage Brands' Creative Offerings Will Leave You With More Than That Refreshing 'Ahh'

Posted by Dale Buss on September 10, 2013 06:29 PM

Maybe it's the result of the unrelenting slide in conventional soft-drink sales. Or maybe the serendipitous byproduct of PepsiCo CEO Indra Nooyi's strategy for integrating snacking and refreshment experiences that used to be separate. But the company is coming up with more interesting sensory mashups these days.

For example, PepsiCo is seeking to patent a method of encapsulating scents within beverage packaging to entice US consumers with "favorable aromas" before they drink the beverage, according to BeverageDaily.com. The "aroma delivery system" would use one or more compounds encapsulated in gelatine capsules that are broken when a drink container is opened, the publication said.

"Consumers evaluate many products by the aroma emitted from the product or the container in which the product is made available," wrote the inventors in the patent, which was filed last year and published earlier this year. "Edible products, such as juices and coffee, are expected to have a fresh aroma that replicates or evokes memory of the epxected flavor of the product."Continue reading...

brand news

In the News: Disney, Fox, L'Oreal and more

Posted by Dale Buss on August 16, 2013 09:23 AM

In the News

Disney readies for risky Disney Infinity debut this weekend. 

Fox plans weekend debut of new sports channel.

L'Oreal makes $843 million takeover bid for China's Magic Holdings

Acura teams with Thrillist for MDX experience.

Al Jazeera promises fewer than usual commercials.

Apple tightens App Store rules on kids' data. 

Boeing traces trail of faulty fire extinguishers in 787s.

Cadillac lures Clint Eastwood to concept-car reveal.

Cosi changes operational approach as chain struggles.

Google ticks off marketers with Gmail overhaul as it blocks Microsoft's YouTube Windows app. 

H&M may source clothing from Ethiopia.

IBM buys security firm to further plans of Israeli cybersecurity lab. 

JetBlue partners with British Airways.Continue reading...

crowdsourcing

Super Bowl Ad, Chip Contests Show PepsiCo's Deep Belief in the Crowd

Posted by Sheila Shayon on February 5, 2013 07:06 PM

What does PepsiCo believe in even more than Beyonce? The answer might be crowdsourcing.

Sunday's Super Bowl halftime show served as the main kickoff to its huge investment in the globally popular entertainer with a concert that some felt usurped the game itself. But the walkup to her much-anticipated performance used a highly populist approach that underscored PepsiCo-Frito Lay's faith in the crowd as much as any pop star.

The bulk of the ad, produced by NYC-based Mekanism, featured a lightning-fast succession of Pepsi enthusiasts culled from more than 120,000 photos submitted to the brand via New York-based Olapic and Crowdtwist. Olapic collected and curated the pictures while CrowdTwist rewarded uploads through a point-based platform. Mekanism, as TIME puts it, took that material in a bid to manufacture "viral on demand" for the Pepsi brand.Continue reading...

social media watch

Social Media Snake Oil: Watch The Onion Take Down the Social Media Guru

Posted by Shirley Brady on November 21, 2012 02:17 PM

It's amazing it's taken The Onion this long to create a video spoof of social marketing, with a mock social media TED Talk, above, featuring a social media charlatan talking about how he scammed Cheetos, Shell and Speed Stick. Below, watch some other classics of the social/digital guru takedown genre, including Adobe (which has a couple of horses — Adobe Analytics and Omniture — in the social ROI race), whose "BS Detector" video is featured on the Onion's homepage today; the BBC's London 2012 "Perfect Curve" mock digital agency; and the 2009 (NSFW) classic, "The Social Media Guru."Continue reading...

no kidding around

Cheetos Crunchy Flamin' Hot Chips Come Under Fire

Posted by Shirley Brady on October 19, 2012 05:25 PM

Frito-Lay's Cheetos brand Crunchy Flamin' Hot chips may be free of gluten-free and trans fats, but some school officials feel it's free of any redeeming value whatsover and are moving to ban it. The New York Times Well blog reports that "School districts in three states are waging a battle against (the) spicy snack that is so laden with artificial ingredients it leaves a trail of red fingerprints behind."

What has school administrators in Pasadena, Calif., Albuquerque, New Mexico, and Rockford, Illinois, up in arms?

...some school districts say the chips are too high in calories, salt and fat, and too spicy for most children. Teachers and parents have complained that the artificial coloring has children leaving behind bright red fingerprints in their classrooms and on their clothing. And emergency room doctors say they have seen patients complaining of stomach pain after eating hot Cheetos, and they warn that eating the chips in excess – because of the bright food dye they contain – may cause discolored stool that can lead to unnecessary hospital visits.

The PepsiCo-owned Frito-Lay brand "has said that it does not specifically market Hot Cheetos to small children, nor does it sell its snack products directly to schools." A current promotion with Ubisoft's Just Dance Game featuring its Chester Cheetah mascot, for instance, is aimed at kids 13 and older.

Below, watch a video tribute ("Hot Cheetos & Takis") by some kids, which has racked up more than 3.5 million views on YouTube since it was posted in August:Continue reading...

logo-a-gogo

PepsiCo Changes Oil in India, Sheds 'Snack Smart' Logo

Posted by Mark J. Miller on March 27, 2012 02:02 PM

For a few years now in India, PepsiCo has been making its snacks with rice-bran oil, a fact that allowed it to stick a “snack smart” logo on the packaging. After all, the snacks then “had 40% less saturated fat, zero trans fats and no added monosodium glutamate,” the Economic Times reports. The publication notes that the company made various pronouncements “across various multimedia campaigns” about the oil switch back in 2007.

Well, that was then. Recently, the company didn’t bother to use those various multimedia campaigns to let folks know about a different switch: a return to the original, cheaper palm oil. It simply removed the logo from such products as Lay’s chips, Krukure, Uncle Chipps, and Cheetos.

Three officials tell the Times that the switch was driven by a cost-saving measure — stop using the pricier rice-bran oil because it wasn't driving sales. No rice bran oil; no snack smart logo. "Our analysis of consumer feedback on the use of rice bran oil showed that the consumer did not show any added preference to the use of rice bran oil," a PepsiCo spokesman told ET.Continue reading...

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