automotive

GM CMO Batey Looks to Woo Millennials to Chevrolet With Big Screen Campaign

Posted by Dale Buss on February 18, 2013 06:02 PM

Now that Chevrolet has rolled out the first creative under its "Find New Roads" brand positioning, General Motors CMO Alan Batey wants to give the upbeat, product-oriented theme as much exposure as he can.

Batey tells brandchannel that, in addition to new vehicle-specific TV ads in the weeks ahead, Chevrolet will be doing more in-cinema advertising than ever before.

The original ad that aired during the recent Grammy Awards telecast on CBS—including vignettes separately featuring the Chevrolet Volt, Spark, Sonic, Corvette Stingray and Impala—"will be broken down into four standalone-product ads," Batey told us, "and we'll also be using that work quite extensively not just on TV but also in cinema," he said.Continue reading...

ad watch

Super Bowl Ad Tracker: Rainn Wilson for Chevy, 50 Cent for Suzuki, a Kia Fantasy and more

Posted by Dale Buss on February 2, 2012 12:56 PM

Just when it seemed that almost every Super Bowl ad already had been revealed or teased, brand marketers' buzz machines continue revving up. GM is promoting their Super Bowl XLVI spots on Chevy's YouTube channel — including talking insects on a Chevy Sonic and Volt-enchanted aliens, which you can watch below — with YouTube-only clips with Rainn Wilson encouraging fans to share, engage and vote for their favorite spots.Continue reading...

viral buzz

Viral Video Watch: Apple and Samsung Brace for the Drop Test

Posted by Michael Waltzer on October 19, 2011 05:01 PM

With all the excitement and many happenings with Apple and the iPhone 4S lately, it didn't take long before the standard new-phone video took hold: the drop test. So classic, David Letterman made it a regular segment on his show for years. What makes this particular drop test so juicy? It's with the brand new iPhone 4S and Samsung Galaxy II.

The first test was a waist high drop. The second, a shoulder high drop, and the third a facedown drop. The winner? While there's never a winner in a phone dropping contest, the least damaged phone was the Samsung Galaxy II, while the iPhone 4S was virtually shattered. No surprise there. The Galaxy II uses plastic all around and nearly indestructible Corning Gorilla Glass on the front. The iPhone uses a metal band with glass for the front and the back. But how about the idea of the video?Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements