Posted by Dale Buss on April 16, 2013 09:59 AM
Coca-Cola posts lower net and unveils U.S.-bottler deal.
JCPenney buys time with credit line.
Twitter seeks deals with NBC and Viacom for high-quality video content.
A&W plans to move upscale and test fast-casual concept.
Amazon targets older consumers with new store.
Apple dominates in best-paid executives as board retains Jobs deputies.
BMW will debut EV brand Zinoro in China in early 2014.Continue reading...
Posted by Barry Silverstein on January 21, 2010 10:36 AM
The lucrative business of leveraging sports brands just got a little greener.
Yesterday, Scotts Miracle-Gro announced it signed a multi-year agreement to be designated the "Official Lawn Care Company of Major League Baseball."
The deal includes selling "Grounds Keepers Select" grass seed mix that's specially blended to replicate the grass playing fields in several ballparks. Boston's Fenway Park, where the Red Sox play, and Chicago's Wrigley Field, where the Chicago Cubs play, are two of the blends that will be sold when the 2010 baseball season begins. So far, Scotts has arrangements with five ballparks.Continue reading...