Adidas aims to outrun Nike with bouncier shoes (Boost), Google ad test and increased soccer focus as Confederation Cup and FIFA World Cup loom, while Nike feels the heat in China.

Disney's Oz: The Great and Powerful wins weekend box office, marking a comeback for Disney's studio arm.

Old Spice introduces wolfish marketing director to boost men's animal magnetism.

America's Brand USA global marketing arm expands reach with $200M boost and German campaign.

Apple CEO Tim Cook may testify in e-book antitrust suit.

Beam looks past corruption scandal with new brand strategy in India.

Bumblebee and Chicken of the Sea expand U.S. tuna recall.Continue reading...

AOL shrinks Arianna Huffington's role.

Audi documentary on LeMans to debut on Speed TV.

Barnes & Noble positions new Nook feature as marriage-saver.

Best Buy digital head takes over departed CMO's role.

Chicken of the Sea introduces no-drain tuna.

Demi Moore rebrands her Twitter account from @mrskutcher to @justdemi.

Einstein Bros. parent to explore merger or sale possibilities.

Facebook values itself at up to $96 billion in IPO as roadshow frenzy begins.Continue reading...