P.F. Chang’s Extends Cool to Supermarkets

Add P.F. Chang’s name to the growing list of major restaurant brands that are learning how to extend their relationships with consumers through grocery stores.

Sales of P.F. Chang’s China Bistro frozen retail items climbed 117%, to $14.5 million, in September, suggesting that it’s possible for China Bistro to reach robust annualized sales of $117 million. And that’s just in stores measured by SymphonyIRI, which doesn’t track sales via Wal-Mart. 

P.F. Chang’s has joined other casual operators in chasing customers into the frozen food section at the grocery store.Continue reading...