china
Posted by Abe Sauer on July 11, 2012 10:07 AM

"Sharpness is a state of mind," said Chow Yun-Fat (Master Li Mubai) in Crouching Tiger Hidden Dragon. But sharpness might also might be a perfectly fitted Hugo Boss suit, like the one Chow is now sporting as the first ever Asian face of the brand.
Chinese consumers may still be trying to "find" Leonardo DiCaprio and his Oppo handset, but more and more, brands looking to reach the Chinese consumer — especially luxury ones — are opting for local celebrity.Continue reading...
More about: China, Brand Ambassadors, Celebrities, Luxury, Fashion, Endorsements, Entertainment, Sports, Chow Yun-Fat, Gao Yuanyuan, Jackie Chan, Maggie Cheung, Jay Chou, Karen Mok, Li Na, Leonardo Di Caprio, Jeremy Lin, Linsanity, Shaquille O'Neal, Hugo Boss, Motorola, Nike, Olay, Oppo, Volvo, Research
brand news
Posted by Dale Buss on July 9, 2012 09:01 AM

PepsiCo expands into yogurt sales in the U.S. under Muller brand.
Marks & Spencer CEO's lack of fashion cred criticized as retailer overtaken by rival Next.
Valentino luxury brand in talks to be sold.
AT&T cuts ad spending.
Amazon sparks fears with "robo-pricing."
Billabong hits choppy waters.
Boeing expands new-orders lead over Airbus.Continue reading...
More about: Brand News, A&E, AT&T, Amazon, Amerigroup, Apple, Billabong, BlackBerry, Boeing, CKE Restaurants, Carl's Jr., Comcast, Comedy Central, Duke Energy, ESPN, Facebook, Fifty Shades, Hardee's, Hugo Boss, Hulu, Marks & Spencer, Mercedes-Benz, Next, PepsiCo, Random House, RIM, Samsung, Taco Bell, Tesco, Valentino, WellPoint, Wimbledon, Yahoo, Zipcar, Roger Federer, Chow Yun-Fat