celebrity brandcasting

Snoop Dogg Checks Into The Price is Right for Charity

Posted by Shirley Brady on January 2, 2012 01:01 PM

What would Bob Barker think? Snoop Dogg kicked off Celebrity Charity Week on The Price is Right on CBS today by winning more than $70,000 for his charity the Snoop Youth Football League, his youth football league based in Chicago. TPR host Drew Carey and the longrunning game show's producers are matching the contestants' winnings to boost the charitable donations this week, which will also see Jenny McCarthy, Neil Patrick Harris, Chris Daughtry, and Heidi Klum take part for their favorite charities. Below, the Doggfather — a tireless endorser — talks backstage about his latest star turn.Continue reading...

brand news

Brands to Watch: GM's Historic IPO + more

Posted by Shirley Brady on August 18, 2010 06:00 PM

General Motors filed for an IPO today. The move, billed as "historic" by the Washington Post, will allow GM to become a public company again and let the U.S. government begin selling its stake.

BlackBerry users in the UAE and other RIM hotspots are scrambling for alternatives.

American Airlines is adding a $19-$39 surcharge for front-row seats, now called "Express Seats."

BHP, the world's largest mining company, stepped up its aggressive bid for Potash.

BMW's new Megacity concept car is called a "decidely ugly" entry in the eco-car race.

BP faces a "long road" to restoring consumer confidence in its brand, writes the Washington Post.Continue reading...

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