London 2012: Adidas Wraps Olympics With David Beckham-Directed Video

London 2012 official sportswear partner Adidas released a mock music video on Sunday, in keeping with the Olympics' closing ceremony tribute to British music through the years. The video features members of Team GB including track and field star Jessica Ennis and Sir Chris Hoy. It's "directed" by David Beckham, with the British Olympians lip-synching Queen's "Can't Stop Me Now," and features the Twitter hashtag #stagetaken — a reference to the brand's "Take the Stage" campaign. 

"Our presence in and around the Olympic Games was fantastic," stated Herbert Hainer, CEO of the adidas Group, in a press release wrapping up the brand's London 2012 efforts and results. "It translates into record Olympic merchandise sales and a record year for the adidas Group in the UK. This clearly sets the stage for us to achieve market leadership in the UK by 2015."

An end-of-Games promotion from adidas invited fans to share their most "all-in" moment from the Games to win a pair of limited-edition London 2012 shoes from its Olympics customization studio as you can see below:Continue reading...