that's entertainment

The 2015 GRAMMYs Awards Branding, From Microsoft to Target and More

Posted by Dale Buss on February 9, 2015 04:04 PM

The season of big tentpole marketing events on television continued to pick up steam with the GRAMMY Awards telecast on Sunday, with major brands are anteing up big bucks to associate themselves with music's biggest night. And we don't just mean how adidas debuted its new shoe on Kanye West's hot-footed temper.

Some brands, such as Mountain Dew, repurposed their Super Bowl ads from a week earlier; others had skipped the Big Game and created new campaigns designed with the GRAMMYs' music-loving audience in mind. Some were sponsors; some weren't. All attempted to stand out with unique branding campaigns:Continue reading...

branded entertainment

Branded Entertainment Watch: Marty, Bob, Leo and Brad Pitch Real-Life Casino

Posted by Abe Sauer on January 16, 2015 06:01 PM

The Audition Melco Casino Studio City Martin Scorsese Robert De Niro Leonardo DiCaprio Brad Pitt

The Project: Melco Crown Entertainment / "The Audition"

The Plot: Martin Scorsese, Robert De Niro, Leonardo DiCaprio and Brad Pitt extend the time-honored tradition of Hollywood types cashing in overseas—and this is only the trailer for the $70 million short film/commercial (the most expensive ad ever made) that's still to come.

It's penned by The Wolf of Wall Street scribe Terence Winter and directed by Scorsese and produced by Brett Ratner. The backer: Australian casino tycoon James Packer. The backgrounder: Scorsese's 1995 Casino movie with De Niro.

The Verdict: All this to promote a DC Comics-themed casino opening this year in Macau? Continue reading...

media brands

Net-a-Porter Puts Its Fashion Sense on Paper in New Print Magazine

Posted by Sheila Shayon on February 6, 2014 12:39 PM

In a world where magazines are downsizing or disbanding, digital publisher Net-A-Porter is bucking the trend and launching PORTER, a print and digital magazine at New York Fashion Week. The publication will be available six times a year and available at newsstands globally starting Friday. Digital versions of the fashion publication will be downloadable via Apple Newsstand and Google Play. 

Launched in June, 2000 by Natalie Massenet, “The founding idea for this business was about launching a shoppable magazine online, inspired by the incredible glossy magazines we have grown up with,” she said in a press release. “With the launch of PORTER I feel like we have come full circle at The NET-A-PORTER Group.”

Subscribers will receive both print and digital versions featuring the same advertisements with web links from each ad to that brand’s homepage, with ad pricing starting at $57,000 for both print and digital placement. The 300-page print issue costs $9.99 (as compared to American Vogue, which is $5.99), has 72 pages of ads, including front and rear folds featuring Chanel and Christian Dior. The debut issue features super model and celebrity Gisele Bündchen on the cover.Continue reading...

digital advertising

Facebook, Tumblr Introduce Controversial Advertising Options

Posted by Sheila Shayon on March 6, 2013 02:34 PM

As Facebook gets ready to unveil its new ad-friendly newsfeed on Thursday, concerns are rising over Facebook's efforts to improve its revenue streams with sponsored posts and paid placement on newsfeeds, though Facebook is far from the only social company exploring new ad options as the global mobile ad market is predicted to reach $11.4 billion this year and $24.6 billion by 2016, according to Gartner.

When the New York Times’ Nick Bilton observed the "Likes" on his Facebook page “Disruptions” dropping while his followers increased, he began paying $7 for sponsored advertising of his posts that resulted in a 1,000 percent increase in "Likes" and "Shares."

“This may be great news for advertisers, but I felt slightly duped,” writes Bilton. “I’ve stayed on Facebook after its repeated privacy violations partly because I foolishly believed there was some sort of democratic approach to sharing freely with others. The company persuaded us to share under that premise and is now turning it inside out by requiring us to pay for people to see what we post.”Continue reading...

brand news

In the News: American Airlines, Comcast, Yahoo, Adidas and more

Posted by Shirley Brady on February 13, 2013 08:43 AM

In the News

American Airlines and US Airways finalize merger details.

Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.

Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.

Adidas will reveal Boost running innovation at New York event.

Apple CEO Cook feels brand's stores are too small; a Google payday might help.

Barclays CEO pressured to get moving on revamp.

BBC Worldwide appoints global editorial director.

Blockbuster UK closes 164 more stores.

Dior sees former designer John Galliano re-offend Jewish community.

Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.

Ford assures dealers on Lincoln MKZ supplies.Continue reading...

china

The Week in China: KFC and McD Bashed, Lenovo, $K-II, Jay Chou, Alibaba, and the Business of Smog

Posted by Abe Sauer on January 18, 2013 12:14 PM

This week's brand headlines from China: McDonald's and KFC brands play chicken with chicken... iPhone 5 on installments... the business of schooling... Moutai, Jay Chou scoots... Jack Ma phones home... Lenovo... airlines dump meals... and more.Continue reading...

brand collaborators

Christian Dior Opens First Pop-Up Store, at Art Basel in Miami

Posted by Mark J. Miller on November 30, 2011 06:31 PM

Here it comes. You can’t avoid it. It’s “the most prestigious art show in the Americas.” It’s Art Basel, the annual art festival that takes over Miami Beach as soon as it turns nippy in New York and other climes. This year it's running from Dec. 1-4, pulling in “more than 260 leading galleries” from around the world, according to its site.

When you put that kind of art into that kind of location, a whole lot of money is likely to change hands. And where there is money, there is opportunity. At least, that’s what the folks at Christian Dior seem to think. So they set up the company’s very first pop-up shop in order to take advantage of the number of moneyed folks who will all be in one small geographical area.

Don’t think the space is going to be little, though. This pop-up is 3,100 square feet, “an explosion of fluorescent color and visual stimuli, a meld of Plexiglas and endless video screens” with “mannequins (that) sport black wigs dip-dyed in party pinks and purples,” according to Women’s Wear Daily. There’s a nail salon in the back and a food truck out front that serves French pastries and coffee. There’s a photo booth and rotating DJs and a game night that will feature “pinball and foosball tables” that have “designs inspired by the various necklaces, rings and bangles in the collection.” Naturally.

The pop-up isn’t the only ground broken by the iconic design house. The featured line is the first to be a partnership between Dior and an outside artist, German Anselm Reyle, WWD reports.

When Dior initially asked, Reyle didn’t exactly jump at the chance, WWD reports: “I waited a bit at first because it’s not the usual thing for artists to do such a collaboration,” he says, according to the site. “I had to think about it.” Three days later, he agreed.

Prices on the fluorescent-camouflage items in the Dior x Reyle collection, by the way, “range from $310 for a resin bangle to $4,500 for a metallic lambskin Lady Dior,” Women’s Wear Daily reports. Naturally.

[image via]

luxury watch

LVMH Buying Spree Snags Bulgari, Boosts Luxury Brands

Posted by Barry Silverstein on March 8, 2011 11:30 AM

It's getting to the point where one might consider LVMH the European Union of brands.

The French conglomerate, which legitimately calls itself a "world leader in luxury goods," owns 60 upper echelon brands, many of which have the kind of global cachet most brands can only dream about. These brands accounted last year for more than 20 billion euros in sales and 3 billion euros in profit.

The LVMH stable includes Dom Perignon, Krug and Hennessy in wine and spirits; TAG Heuer and DeBeers in watches and jewelry; Celine, Givenchy and Louis Vuitton in fashion; Christian Dior, Emilio Pucci and Fendi in perfumes and cosmetics; and beauty products purveyor Sephora in specialty retailing.

Add the one billion-euro Italian luxury jewelry brand, Bulgari to the list, acquired this week by LVMH.Continue reading...

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