Interbrand IQ: The Best Asian Brands Issue

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In the News: Aereo, iPhone 5S, Billabong and more

Posted by Dale Buss on April 9, 2013 09:03 AM

In the News

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.

Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.

Billabong in talks to sell out for $300 million.

Airbus juggles order book to meet record demand for A320neo Jet.

AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.

Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...

brand news

In the News: Bank of America, Liz Taylor, Facebook and more

Posted by Shirley Brady on October 24, 2012 06:15 PM

Brands to Watch

Bank of America slapped with U.S. lawsuit over billion-dollar "hustle" of Freddie Mac and Fannie Mae.

Elizabeth Taylor is Forbes' new Top-Earning Dead Celeb thanks to Christie's auction.

Apple's iPad mini already has a Chinese knock-off, while US judge says Samsung infringed four Apple patents.

Facebook wins back Wall Street, affirms social dominance and shares soar as looks to rebuild confidence.

AT&T beats estimates in latest quarterly earnings report.

BlackBerry loses grip as go-to phone for US federal government.

Buzzfeed taps Rdio for "social music advertising."

Cisco will fund 12,000 meals for World Food Program via Facebook app.

Tom Cruise sues gossip magazines for defamation of character.Continue reading...

cause celeb

Ben Stiller Aims to Raise Millions for Haiti with Christie's Auction Tonight

Posted by Sheila Shayon on September 22, 2011 12:11 PM

Ben Stiller is using his Hollywood muscle (and powers of persuasion) for charity.

Tonight in New York, along with art dealer David Zwirner, a stunning array of contemporary art goes under the gavel for a great cause. The art auction begins at 7 p.m. Eastern and is expected to bring between $7.5 million and $10.5 million.

The Christie’s sale includes 26 works from artists such as Jasper Johns, Jeff Koons, Chuck Close, Cecily Brown, Paul McCarthy and Cindy Sherman, with each work expected to sell between $200,000 and $1.5 million plus.

All proceeds from the Artists for Haiti auction will go to Haiti-specific charities operating in the country including Architecture for Humanity, Partners in Health and Sean Penn’s J/P HRO. 

The genesis of the idea came from a trip to Port-au-Prince earlier this year, where Stiller’s charity, the Stiller Foundation, has been building schools. Stiller last month promoted his foundation in an SEO-savvy campaign that spoofed pal Jennifer Aniston's fame.Continue reading...

branding together

Marriott and Hilton Look to Luxury Brands to Elevate Guest Experience

Posted by Barry Silverstein on June 13, 2011 03:30 PM

While the global economic recovery may be meager, hotels chains are anxious to move on and drive up occupancy rates. That's why two of the top chains, Marriott International and Hilton Worldwide, are pursuing new initiatives to convince upscale travelers to stay at their high-end properties.

Marriott is forming "strategic partnerships" with other brands to create "a deeper luxury guest experience." The company said it will work with Aromatherapy Associates, auction house Christie's, nutritionist Keri Glassman, international vintner Treasury Wine Estates, and Tumi, makers of travel luggage, eyewear and accessories.

In partnership with Christie's, for example, its Grosvenor House in London, a JW Marriott Hotel, is hosting a unique photographic exhibition this month — Beatles Illuminated: The Discovered Works of Mike Mitchell — which brought out celebrities such as Sienna Miller to the preview of never-before-seen photographs of the Beatles’ first hysteria-inducing trip to America in 1964.

Marriott will marshal these partners specifically to enhance its JW Marriott hotel brand, which is a notch below Marriott's ritzy Ritz-Carlton, but ranks above Marriott hotels. Mitzi Gaskins, VP of JW Marriott, admitted to the New York Times that there is "some confusion" between JW Marriott and Marriott.Continue reading...

going green

Christie's Goes for the Green

Posted by Sheila Shayon on March 30, 2011 11:00 AM

Last night in New York, Christie's hosted a star-studded eco-auction and green fashion show, A Bid to Save the Earth. How star-studded? Try a surprise performance by Nicki Minaj, for starters.

In partnership with charitybuzz.com, Christie's event drew celebrities, non-profits, and philanthropists eyeing a host of tempting items for a good cause.Continue reading...

c.o.b.

Around the Web: Bidding on Planet Earth

Posted by Shirley Brady on April 22, 2010 05:20 PM

Christies' first green auction tonight will offer adventures with celebs with brands' support.

Amazon's Kindle is its best-selling product (and it's coming to Target).

Coca-Cola dismisses criticism of BPA packaging.

Apple and Adobe clash over Flash.

US Airways ends talks with United.

Hulu is planning a monthly subscription service.Continue reading...

brand news

Headline Roundup: Watch Out, Walmart!

Posted by Sara Zucker on April 1, 2010 06:43 AM

Wal-Mart sees a $258.2 billion boost from grocery sales. [WSJ]

'Project Impact' may fail, but Walmart isn't done trying. [Daily Finance]

The Salvation Army assists those in need with shelter. [LA Times]

Dr. Scholl's will increase promotions for its insoles. [NY Times]

Travelocity is using Chatroulette for promotional assistance. [Adweek]

Ford gets help from Microsoft for its electric cars. [Boston Herald]Continue reading...

brand news

Headline Roundup: Slimming Down

Posted by Sara Zucker on March 18, 2010 07:11 AM

Pepsi will pull its full-calorie beverages from national school cafeterias. [Wallet Pop]

Kraft plans to cut 10% of its products' salt content in North America. [AP]

Tod's hopes that the addition of Karl Lagerfeld's celebrity can help Hogan. [NY Times]

YouTube offers to share ad sales with independent musicians hoping for a boost. [LA Times]

Liam Gallagher of the band Oasis will add womenswear to his clothing line. [Vogue UK]

With the economy recovering, will inflation cause problems for consumers? [WWD]Continue reading...

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