Lance Armstrong Endorsement Deal Proves Thorny for FRS

FRS, a leading U.S. brand of supplement beverages and other products, is experiencing the ups and the downs of powerful celebrity endorsements — simultaneously. 

The brand's three leading athlete endorsers are New York Jets Quarterback Tim Tebow, who is beginning to whip up Gotham-sized buzz in his new home; Christie Rampone, a player on the U.S. Olympic Women's Soccer team that is gearing up to compete in London; and Lance Armstrong, whose rep has been crashing down following a new U.S.-government investigation of doping allegations — charges the most legendary cyclist of all-time is vigorously denying.Continue reading...