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BlackBerry's New Pitch: Don't Try This at Home

Posted by Shirley Brady on April 26, 2012 11:25 AM

BlackBerry's new promotional video, "Just Our Type," taps actress/singer Christina Milian to test its keyboard in extreme conditions such as underwater — although one puzzled YouTube comment points out why the attempt at comedy falls flat: "they're advertising use in water and have a disclaimer afterwards saying not to use in water and that Blackberry doesn't cover water-damage. Poor concept. Show people what they actually do."

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