brand of crazy
Posted by Abe Sauer on January 4, 2010 01:09 PM
Subway's Jared Fogle problem is not the only threat to the franchise's healthy messaging. A competing fast food brand is also touting the health benefits of its products: Taco Bell. Seriously, we're not kidding.
Taco Bell is asking consumers to "think outside the bun," and it appears the brand is taking its own advice. Taco Bell's "Drive-Thru Diet" appears to have been stolen straight out of Subway's playbook. The campaign features "Christine's Story," a tale of a woman who made "different choices" on the Taco Bell menu and lost 64 pounds.Continue reading...