Learn more about Sustainable Brands 2015 San Diego

tech in the spotlight

Can Apple Watch Aid Transition to Luxury Brand With $17,000 Wearable?

Posted by Sheila Shayon on March 9, 2015 06:25 PM

So the wait is over. And now we know that Apple Watch costs almost as much as Burberry's priciest timepiece at its top end. But this is no ordinary timepiece, of course.

The highly-anticipated Apple Watch reveal today was underwhelming to those who were paying attention when most of the features were revealed in September—with the notable exception of ResearchKit to aid medical research, and the pricing for the luxury top tier Edition Apple Watch.

The Edition duo above? Each one costs a cool $17,000, depending whether you want the 18-Karat yellow gold watch with the red strap or the 18-Karat rose gold with rose gray strap.Continue reading...

brand challengers

L'Oreal Resolves FTC Suit Over Gene Regenerating Claims

Posted by Sheila Shayon on July 1, 2014 01:08 PM

L’Oréal USA hasn't found the fountain of youth, and so it's finally settling its deceptive advertising charges with the FTC over claims that it made about its Lancôme Génifique and L’Oréal Paris Youth Code skincare products.

The FTC claimed that L’Oréal made false and unsubstantiated claims about its products, namely that they provided anti-aging benefits by targeting users’ genes.

“It would be nice if cosmetics could alter our genes and turn back time,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, according to USA Today. “But L’Oréal couldn’t support these claims.”

L’Oréal’s national campaign claimed Génifique products were “clinically proven” to “boost genes’ activity and stimulate the production of youth proteins,” resulting in “visibly younger skin in just 7 days.” For its Youth Code products, L’Oréal advertised (in English and Spanish) the “new era of skin care: gene science,” letting consumers “crack the code to younger acting skin.”Continue reading...

truth in advertising

FDA Puts a New Wrinkle in Lancome's Anti-Aging Claims

Posted by Barry Silverstein on September 12, 2012 10:55 AM

A warning by the FDA over anti-aging claims is causing a furrowed brow at L'Oreal and its competitors.

Beauty creams, especially those that target the effects of aging on the skin, are the cream of the crop when it comes to getting consumers to . In 2011, the market for these typically expensive premium skin care products grew by 15 percent vs. just 1 percent for mass market products, according to research firm Euromonitor International.

Now one of the leaders in the market, L'Oreal's Lancome brand, is getting its manicured hand slapped by America's Food and Drug Administration over product claims the agency says have gone too far. The products are sold under the Genifique, Absolue, and Renergie brand names.Continue reading...

brand news

Brands to Watch: Hulu, Dunkin', Facebook for Business & more

Posted by Shirley Brady on July 26, 2011 06:30 PM

Brands to Watch

Amazon results beat Wall Street estimates as ad-supported Kindle tops e-reader sales.

American Apparel partners with eBay.

Comcast and NBC launch TV's "holy grail" — dynamic VOD advertising.

Dunkin' Brands prices IPO at $19/share for $2.4 billion valuation; but can it grow coffee biz?

Facebook launches new portal to help brands better target their marketing.

FOX narrows window on free streaming of network programming, with Dish Network first to sign on.

Google targets small business ad market, while interest in Hulu raises speculation.

Kraft begins global pitch for Trident.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements