fashion therapy
Posted by Shirley Brady on March 26, 2012 12:31 PM

QVC is selling Titanic-branded merchandise for sinking centenary next month. "Legacy 1912 –Titanicä" perfume, anyone?
H&M is rumored to have a high-end luxury fashion line in the works, while its Conscious Collection lands on April 14th.
Converse Chuck Taylor Premium line recasts iconic high-top sneaker in luxe leather.
Move over, Ralph Lauren's Big Pony and Lacoste's Big Croc — Benetton is joining the big logo brigade:Continue reading...
More about: Brand Bites, Fashion, Luxury, Style, Design, Bebe, Benetton, Chuck Taylor, Converse, Fendi, Gant, H&M, Mad Men, Missoni, Proenza Schoeler, QVC, Titanic, Vogue, Yale, Obesity
branded entertainment
Posted by Shirley Brady on February 29, 2012 11:31 AM

Having just released its Gorillaz co-branded Chuck Taylor sneaker collection, Converse today released the official music video for its latest "Three Artists. One Song" music collaboration series, a song called "DoYaThing," which features Gorillaz with Andre 3000 and former LCD Soundsystem frontman James Murphy. Watch it below.Continue reading...
More about: Converse, Fashion, Gorillaz, Chuck Taylor, Collaborations, Music, Entertainment, Branded Entertainment, Jamie Hewlett, Damon Albarn, Andre 3000, James Murphy, LCD Soundsystem, Video
brand collaborators
Posted by Mark J. Miller on February 21, 2012 01:01 PM

Converse is continuing its "Three Artists. One Song" musical collaborations with a new single being released Friday: DoYaThing, a "robo-funk" (as NME calls it) track featuring Blur spinoff Gorillaz with guests Andre 3000 of Outkast fame and musician/producer James Murphy in his post-LCD Soundsystem guise.
The track is promoting the brand's limited edition Gorillaz-themed line of sneakers, which includes camouflage Chuck Taylor high top sneakers, designed by comic book artist Jamie Hewlett, who was best known for Tank Girl before he designed the Gorillaz characters.
The co-branded collection/single/video launch is being promoted with a Twitter hashtag and teaser videos, which you can check out below.Continue reading...
More about: Converse, Gorillaz, Collaborations, Co-Branding, Fashion, Design, Apparel, Footwear, Sneakers, Chuck Taylor, Sports, Music, Branded Entertainment, Retail, Customization, Andre 3000, James Murphy, LCD Soundsystem, Jamie Hewlett, Damon Albarn, Blur, Twitter, Social Marketing, Local Marketing, Outdoor, OOH, Event Marketing