2014 Brandcameo Product Placement Awards

health matters | stuck in neutral

Cialis Soars, But Zestra Can't Get Arrested

Posted by Sheila Shayon on September 14, 2010 12:45 PM

You've probably seen those Cialis commercials featuring loving couples, romantic settings, 4-hour erection warnings and his-and-hers bathtubs.

Or maybe you've seen the amusing spot for Trojan's Fire and Ice condoms, featuring a couple's chat with a very informed cashier at an all-night pharmacy.

And then there’s the venerable Viagra, whose commercials may run the gamut but certainly defined the category and made life easier for brands aiding sexual dysfunction.

Make that brands aiding male sexual issues. Ads for Zestra, a product that enhances sexual arousal for women, have been hitting a glass ceiling in the US. According to today's New York Times, ads such as the one above for Zestra are "meeting resistance from TV networks, national cable stations, radio stations, and even Web sites like Facebook and WebMD."Continue reading...

brand news

RedFaceTime: Apple Admits iPhone 4 Issue + more

Posted by Shirley Brady on July 6, 2010 09:00 AM

Apple admits iPhone 4 problem and that it exaggerated signal strength capability. A software patch will be available for download.

Queen Elizabeth II donned Swarovski crystal-encrusted 3D glasses for a visit to Pinewood Studios Toronto. She also visited BlackBerry-maker Research in Motion (and received a new version - she's a fan) and flew startup Porter Airlines while in Canada.Continue reading...

personal brands

Disney, Cialis And Samsung Stick With David Letterman

Posted by Jim Thompson on October 9, 2009 05:40 PM

For now, David Letterman is not going to lose any sponsors after telling his audience he'd had sex with multiple people who worked for him. Even squeaky-clean Disney is sticking by the comic’s side. The reason CBS's Late Show is on late is because it is for adults, and adults are not rattled by sexual complexities, and they respect personal boundaries.

Viewers are people with issues, too, and brands are taking note. The New York Times notes that Tuesday's show, whose advertisers also included Cialis and Samsung, the audience was a healthy 4.8 million viewers. Smart brands listen to their customers, and, like viewers, sponsors are remaining loyal to the Late Show. (Also, if there is an award for timing in advertising, Cialis deserves a gold medal.)Continue reading...

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