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luxury watch

Louis Vuitton: Punching Out Its Logo and Taking a Swing at its Brand

Posted by Mark J. Miller on October 10, 2014 03:03 PM

Louis Vuitton just took the top luxury brand spot in Interbrand’s annual Best Global Brands report, coming in at No. 19. The next highest luxury brand is Gucci at No. 41. Part of the reason Interbrand, which owns brandchannel, put Vuitton so high was because the company has "repositioned to protect and elevate" itself after years of being one of the most counterfeited brands in the world.

But it's not resting on its laurels—or its logo. Under the banner "Six Iconoclasts. One Icon" the brand invited a few friends to update its image and breathe some life into its logo-laden luxury items with some previously unthinkable designs.

Invited to take a swing: fashion designer Karl Lagerfeld, red-soled shoemaker Christian Louboutin and architect Frank Gehry, along with artist Cindy Sherman, industrial designer Marc Newson, and fashion designer Rei Kawakubo, all of whom took the 118-year-old logo and gave it a a shakeup in a new collection of bags and trunks that's being promoted as #CelebratingMonogram.

The only guidance the six were given, according to the Wall Street Journal, was to “use the brand’s famous … brown-and-gold ‘LV’ symbol in a new way.”Continue reading...

brand inspiration

MAC Cosmetics + Cindy Sherman: Genius or Lunacy?

Posted by Shirley Brady on August 2, 2011 12:30 PM

MAC Cosmetics has been known for some fairly far-out collaborations, but this one's definitely the furthest-out collaboration the Canadian-born makeup brand has forged to date. MAC's fall collection, slated for Sept. 29th, is modeled by American artist Cindy Sherman, the art world's queen of reinvention and cosmetic disguise.

Known for putting herself into sometimes haunting, often disturbing images that she stages, styles and photographs, Sherman has been reinventing her image and pushing buttons long before Madonna and Lady Gaga (both previous MAC collaborators) thought to do the same.Continue reading...

brand news

In the News: HSBC, Apple, BofA & more

Posted by Dale Buss on August 1, 2011 09:00 AM

In the News

Markets rally as Sunday night's U.S. debt limit deal goes before Congress for a vote today as Twitter explodes over deal.

Airbnb investor suggests ransacked woman is lying.

Al Jazeera English launches in New York.

Ambassador Coffee brand changes hands.

Apple wins dispute over iPods.com domain.

Bank of America hit with new Countrywide lawsuit.

Bloomberg Businessweek to hike paid circulation.Continue reading...

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