Posted by Shirley Brady on May 29, 2012 01:39 PM
Science fiction writer Philip K. Dick asked, "Do androids dream of electric sheep?" While we don't know yet about androids, a new campaign offers a peek at the dreams of Android-powered phones (and iPhones and other smartphones).
The pitch: If your phone could truly "sleep," what would it dream? Sprint's new interactive cinema experience encourages moviegoers to turn off their mobile device in exchange for a custom mobile "dream."Continue reading...
Posted by Michael Waltzer on June 7, 2011 05:30 PM
Trending on YouTube: two versions of one very angry customer's voicemail message. Above, the bleeped version — and below, the (naturally) more popular expletive-laden NSFW (not safe for work) version, in which a moviegoer cusses out the cinema that ejected her.
The independent cinema in question, the Alamo Drafthouse in Austin, TX, has a simple rule: If you talk or text during a movie, they will kick you out. And in this case, release it on video to remind other customers they're not kidding about protecting their brand experience.Continue reading...
Posted by Shirley Brady on April 25, 2011 12:30 PM
Billed as the first chapter in a new global campaign from Bombay Sapphire, the brand's new Infused with Imagination cinema and TV ad, above, features a captivating installation featuring 75,000-plus hand-applied crystals (Swarovski, presumably) that took more than 2,500 hours over nine months to create.
The specially commissioned three-dimensional artwork (designed by illustrator Yehrin Tong and photographed by Richard Foster, who has worked with De Beers, Gucci, Rolls-Royce and other luxury brands) aims to capture the essence, character, "timeless elegance, luxury and craftsmanship" of the alcohol brand.Continue reading...
doors of perception
Posted by Shirley Brady on December 15, 2010 12:30 PM
BC has looked at how brands are projecting on buildings to grab attention. Here's how BMW "uses some Profoto flashes to (temp) burn their logo into the eyes of unsuspecting people," as photographer Joel Bischoff tweets it.
Is retinal marketing the new viral marketing? YouTube comments on the above after-image test, which BMW conducted in Germany, are divided, with comments ranging from "disturbing" to "cool!" [via PSFK]