Posted by Dale Buss on February 9, 2015 04:04 PM
The season of big tentpole marketing events on television continued to pick up steam with the GRAMMY Awards telecast on Sunday, with major brands are anteing up big bucks to associate themselves with music's biggest night. And we don't just mean how adidas debuted its new shoe on Kanye West's hot-footed temper.
Some brands, such as Mountain Dew, repurposed their Super Bowl ads from a week earlier; others had skipped the Big Game and created new campaigns designed with the GRAMMYs' music-loving audience in mind. Some were sponsors; some weren't. All attempted to stand out with unique branding campaigns:Continue reading...
Posted by Abe Sauer on January 20, 2015 07:44 PM
"Problems galore" and suffering a "lack of quality male characters" is how Hollywood critic Nikki Finke described the NBC series Parks and Recreation in 2009.
Audiences initially agreed. And even though the show has never pulled in an audience as large as its rocky initial season, the show has become a cult hit and has just started its final season.
The show that suffered from "quality male characters" now boasts one bone fide A-list star (Chris Pratt) and numerous household names, from Aziz Ansari to Nick Offerman. Meanwhile, its lead actress, Amy Poehler, just co-hosted her third and final Golden Globes, one of which she won.Continue reading...
Posted by Abe Sauer on August 20, 2014 12:33 PM
Nicki Minaj just took product placement to a very obvious, yet artistic level.
The artist's new music video for "Anaconda" drops the beat and an impossible-to-miss product placement for fruit-infused single serve Moscato brand MYX Fusions. Sure, the video—already crossing the 2 million-views threshold after just 24 hours—does the typical shot of the bottle thing. But, like the rest of the video itself, it then goes over the top.
It's no surprise, considering Minaj is part owner of MYX and just the latest musician to shoehorn a signature beverage into a song and video.Continue reading...
Posted by Mark J. Miller on January 31, 2014 08:25 PM
AB InBev Yanks at the Heartstrings
Having a whole Bud Light-themed ship moored on the West Side of Manhattan isn’t enough of an attention-getter for AB InBev, the official beer sponsor of the Super Bowl. The world’s largest brewer is set to air five commercials during Sunday's Super Bowl.
Like many other Big Game advertisers this year, it has released some of its ads ahead of time. Following a teaser, Budweiser's “Hero’s Welcome” shows the true tale of an American soldier returning home from Afghanistan, while it has also revealed half of the Bud Light “Epic Night” commercial, the second half of which will air during Sunday’s game.
In true AB InBev tradition, the brand's famous Clydesdales make an appearance in the spot “Puppy Love,” which pulls at the heartstrings with a charming relationship between a puppy and the iconic horses. In two days, the ad has already garnered over 26 million views, and saw the Budweiser puppy get its own (official) Twitter handle (@BudweiserPuppy), hashtag (#BestBuds) and take over the Budweiser Twitter feed. Awww.Continue reading...
Posted by Mark J. Miller on January 10, 2014 08:20 PM
Absolut Drops the Vodka
General alcohol categories are no longer a good look for Pernod Ricard's Absolut. The vodka brand is in fact dropping the word 'vodka' from all of its marketing, though it will still use the label on its bottles.
According to Marketing Week, the "refreshed identity" will be rolled out in the coming months in hopes to “simplify, unify and amplify the brand’s messaging platforms," in a way that makes only knowing the "Absolut" name necessary for distinction among other alcohol brands.
Sure thing, Pernod.Continue reading...
Posted by Mark J. Miller on April 19, 2013 06:37 PM
AB InBev Finally Making Deal With US Over Modelo
Anheuser-Busch InBev NV, which controls close to 19 percent of the globe’s beer market, has been trying to buy Mexico’s Grupo Modelo SAB, which owns close to 3 percent of the world’s beer market, for months now, only held up by the pesky US government, which thought the merger could mean too much power for AB InBev.
The two sides have been talking since at least February about how a deal might be structured so that everybody gets what they want. And now, just days before the two sides were requested to report to a US District Judge, the word on the street is that they have come to an agreement, Bloomberg.com reports.
In order to have this merger occur, Modelo will have to “sell control of all its brands in the US, as well as a brewery it built in Piedras Negras, Mexico, to Constellation Brands (STZ), a winemaker and drink-distribution company,” Bloomberg reports. As part of the new agreement, InBev “gave up an option to buy back a stake in Crown Imports LLC, the US distributor of Corona and the other Modelo brands.” Crown will end up being owned by Constellation.Continue reading...
Posted by Mark J. Miller on December 20, 2012 11:18 AM
Back when Shaquille O’Neal was in his NBA playing days and couldn’t seem to sink a foul shot to save his life, there were plenty of coaches and fans who likely could have used a drink after watching him botch another attempt. Shaq has since retired from playing the game, of course, but he’s still ready to help people find a drink, though in a totally different way this time.
O’Neal is about to launch his own line of vodkas, the New York Post reports, that will be coconut-flavored, sugar- and gluten-free, hit store shelves early in 2013 and be called “Luv Shaq.” (One wonders how the B52’s are taking this.)
Drew Adelman, the founder of Devotion Vodka, which will produce the Shaq-branded sugar-free and gluten-free liquor, says that the plan is to go up against Sean “Diddy” Combs’ Ciroc vodka. Devotion was also responsible for a vodka that had Jersey Shore’s Mike “The Situation” Sorrentino’s name on it.
O’Neal, who now makes big bucks as an analyst on TNT’s Inside the NBA, has been on a self-promotion bender this year — or as he calls them on his Twitter bio, "random acts of Shaqness."Continue reading...
brand and bottle
Posted by Mark J. Miller on October 7, 2011 05:29 PM
Among hip-hopreneur Diddy’s many pressing responsibilities to furthering the brand of himself is as a “brand ambassador” of Ciroc vodka. So when he sees someone sipping on some other brand, he’s got to, you know, let them in on the secret that his vodka might be better than theirs.
Diddy recently did just this in an Atlanta nightclub when he noticed an attendee drinking Grey Goose vodka, an archrival. It didn’t help him that the whole thing, like everything else these days, was captured on video and soon uploaded to YouTube where anyone in the world (who doesn’t live in a totalitarian government state) can witness his suggestion. But even he now admits he came across a little too strongly.Continue reading...