2014 Brandcameo Product Placement Awards

brand challenges

In a Rare Public Plea, BlackBerry Assures Consumers It's Not Dead... Yet

Posted by Mark J. Miller on October 14, 2013 06:39 PM

For more than a year, consumers and analysts alike have been ready to kick dirt onto BlackBerry’s grave. The mobile company has unsuccessfully tried to launch a comeback over the last two years as it watched its smartphone market share be pulled right out from under it by the likes of Apple and Samsung, leaving the Canadian company with nearly nothing but sub-par handsets and unworthy operating systems.

After coming to terms with the fate of its consumer mobile business, BlackBerry announced that it would take up a renewed focus of its B2B business, supplying global companies with mobile phones and software—but that's if they even want them. And then, after weeks of sale rumors, the company announced that it accepted a bid from Fairfax Financial to be bought for $4.7 billion, but now, even that deal is facing challenges. 

According to Reuters, the company has “announced massive layoffs" and now sources say that competing bids for all or parts of the company have come in from Google, Cisco Systems, SAP and even the company's founders. Morgan Stanley and UBS AG are “holding off on a switch to BlackBerry 10” and Credit Suisse Group AG isn’t going to upgrade its operating system. Also, an electronics supplier to the company, Jabil Circuit, is reportedly going to stop working with the company soon, which has “raised speculation that BlackBerry will stop making phones altogether," Bloomberg notes

But BlackBerry doesn't want to just fade into the blackness.Continue reading...

tech talk

Tech Giants Turn Focus to Affordable Internet Access in Developing Countries

Posted by Mark J. Miller on October 8, 2013 07:22 PM

A common conversation for those who have home Internet access is the insanely-high sum they are paying to have that service, but whatever the amount, it doesn’t come close to what people in developing nations pay. According to the International Telecommunication Union, households in developing nations can shell out about a third of their monthly paychecks just to be online.

As it is, about two thirds of the world’s population can’t get online, and pricing remains one of the biggest hurdles. So Google and a number of major brands including Yahoo, Cisco Systems, Facebook and Microsoft have teamed up to create the Alliance for Affordable Internet, otherwise known as A4AI, InfoWorld reports

"Imagine a world where you spent 30 percent of your monthly income on basic Internet service," Jennifer Haroon, Google's Access Principal, wrote on Google’s Public Policy blog. "Could you pay? What might you have to give up? For billions of people, these costs—and questions—are an unaffordable reality that stops them from accessing the Web."Continue reading...

brinksmanship

“iPad? More Like iStolen,” Says Fujitsu

Posted by Ben Berkon on January 28, 2010 05:39 PM

Most of the world was amped for Apple’s official iPad announcement yesterday – except for one company: Fujitsu. The Japanese-based electronics company claims that Apple not only stole the idea for the iPad, but also it isn’t even first in line for the trademark rights either.

Just as a comparison, Fujitsu’s iPad – which retails at $2,000 – debuted in the United States in 2002, runs on Microsoft’s CE.NET operating system, features a 3.5-inch color touch-screen, Intel processor, Wi-fi and Bluetooth connections, and also supports Skype VoIP technology.

On the other hand, Apple’s iPad – which retails at $499, $599, $699, and $829 (depending on GB and 3G plans) – runs on a Mac OS X variant, features a 9.7-inch color LED backlit glossy multi-touch screen, 802.11n Wi-Fi, Bluetooth 2.1 + Enhanced Data Rate (EDR), and 3G cellular is an available add-on.Continue reading...

brand news

Headline Roundup: The People's Brand

Posted by Stephanie Startz on October 1, 2009 09:20 AM

Despite brand's global decline, China celebrates 60 years of Communism. [Reuters]

Kraft, L'Oreal and P&G capitalize on opportunity in China during the economic crisis. [Warc]

Bank of America chief executive Ken Lewis will step down by year's end. [Times of London]

Behind the collapsed Penske deal to buy Saturn from GM, who will now shut the brand. [LA Times]

Comcast denies formal deal to buy NBC Universal from GE. [NY Times]

Coca-Cola plans ad campaign to fight "soda tax," obesity epidemic. [Warc]

Global ad market show signs of bottoming out. [NY Times]

(More headlines: Pepsi boosts ad spend, banks agree to bonus rules.)Continue reading...

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