Interbrand IQ: The Best Asian Brands Issue

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brinksmanship

“iPad? More Like iStolen,” Says Fujitsu

Posted by Ben Berkon on January 28, 2010 05:39 PM

Most of the world was amped for Apple’s official iPad announcement yesterday – except for one company: Fujitsu. The Japanese-based electronics company claims that Apple not only stole the idea for the iPad, but also it isn’t even first in line for the trademark rights either.

Just as a comparison, Fujitsu’s iPad – which retails at $2,000 – debuted in the United States in 2002, runs on Microsoft’s CE.NET operating system, features a 3.5-inch color touch-screen, Intel processor, Wi-fi and Bluetooth connections, and also supports Skype VoIP technology.

On the other hand, Apple’s iPad – which retails at $499, $599, $699, and $829 (depending on GB and 3G plans) – runs on a Mac OS X variant, features a 9.7-inch color LED backlit glossy multi-touch screen, 802.11n Wi-Fi, Bluetooth 2.1 + Enhanced Data Rate (EDR), and 3G cellular is an available add-on.Continue reading...

brand news

Headline Roundup: The People's Brand

Posted by Stephanie Startz on October 1, 2009 09:20 AM

Despite brand's global decline, China celebrates 60 years of Communism. [Reuters]

Kraft, L'Oreal and P&G capitalize on opportunity in China during the economic crisis. [Warc]

Bank of America chief executive Ken Lewis will step down by year's end. [Times of London]

Behind the collapsed Penske deal to buy Saturn from GM, who will now shut the brand. [LA Times]

Comcast denies formal deal to buy NBC Universal from GE. [NY Times]

Coca-Cola plans ad campaign to fight "soda tax," obesity epidemic. [Warc]

Global ad market show signs of bottoming out. [NY Times]

(More headlines: Pepsi boosts ad spend, banks agree to bonus rules.)Continue reading...

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